health application market to take off

Health Application Market to Take OffDigital Marketing MKT 339/C

Summer 2013AAUNI Viktor Haissinger

Macro

AAUNI Viktor Haissinger 2013

Opportunity

AAUNI Viktor Haissinger 2013

Fact

AAUNI Viktor Haissinger 2013

Fact

AAUNI Viktor Haissinger 2013

Video

AAUNI Viktor Haissinger 2013

Mission Statement

AAUNI Viktor Haissinger 2013

“Empower consumers with control and convenience to effectively manage their personal healthcare and improve healthcare delivery for providers and payers.”

Research Findings

AAUNI Viktor Haissinger 2013

Time

AAUNI Viktor Haissinger 2013

To Search

Locate nearest care facility Find the nearest pharmacy Identify a disease Book appointment Compare prices See quality ratings See reviews of other customers

AAUNI Viktor Haissinger 2013

Motivation is Speed, Convenience and Cost

AAUNI Viktor Haissinger 2013

Technology change

AAUNI Viktor Haissinger 2013

Summary

Macro economic facts

Smartphones penetration

Opportunity

Main motivation is time, convenience and money.

Technology support

AAUNI Viktor Haissinger 2013

Thank you for your attention!

AAUNI Viktor Haissinger 2013

Questions

Digital Marketing MKT 339/C Summer 2013 AAUNI Viktor Haissinger