health media syndication

Health Media Syndication

Exploring Opportunities in

Syndication Goals

To leverage the value of high quality healthcare marketing campaigns by distributing them nationwide to non-competitive organizations.

To extend marketing budgets by deploying proven campaigns at a lower cost.

To encourage the production and viewing of compelling health education campaigns and Public Service Announcements (PSA’s).

Ways To Participate

Licensor Licensee

$

$

$Syndicatio

n

$$$$

Archived campaigns

Low costcampaign

High end licensedcampaign

Leveraging Value

25%

20%

15%

10%

20% 20%

15%

15%

10%

10%10%

10%

10% 10%

Campaign ProductionCost

Media Spend

Nationwide Distribution

Extend Marketing Budgets

Campaign ProductionCost: $250,000

Media Spend: $750,000

Media Spend: $950,000

Campaign ProductionCost: $50,000

OPTIONS

Media Spend: $950,000

Campaign ProductionCost: $50,000

Media Spend: $750,000

Salaries: $200,000

Campaign ProductionCost: $50,000

Media Spend: $750,000

Salaries: $100,000

Website Upgrade: $100,000

Syndication Roles

Licensor Syndicate Licensee

ProducerLicensor

Licensee/Customer

AgencyProducer’s Supplier

Producer licenses to the Syndicate exclusive

exploitation rights in the campaign during the term

of the agreement.

Syndicate sub-licenses to the Licensee/Customer limited rights to use the

campaign.

Licensee/Customer

Licensee/Customer

Licensee/Customer

Licensee/Customer

Licensee/Customer

Licensee/Customer

Syndication Duties

Marketing • Packaging• Promotion• Sales

Determining Price & Terms Evaluating Licensing

Opportunities DMA Distribution Project Management Accounting Billing ,Collections, Payment Reporting

Production of Media/Campaign Provide Campaign Summary

• Target audience• Project goals• Elements of campaign• Development Cost• Activity measurements• ROI

Supply Generic Version Customization Services

• Quality Control Delivery of Media Files/Content Management of Talent/Royalty fees Possible Follow-on Productions Media Buys, if any

Identity, Reports, Fees

Identity, Reports, Fees

Identity, Reports, Fees

Identity, Reports, Fees

Identity, Reports, Fees

Identity, Reports, Fees

Identity, Reports, Fees

Six Steps to Syndicating a Campaign

1. Submit Campaign Materials for HMS Review

2. Obtain Approval from HMS

3. Execute HMS Syndication Agreement

4. Arrange for Generic Samples

5. Approve HMS Sub-licensee(s)

6.Delegate Customization(s) to HMS or Agency

Six Steps to Acquiring a Campaign

1. Identify Campaign

2. Determine Your DMAs

3. Submit Quote Request

4. Get Details and Pricing

5. Align Your Marketing Plan

6. Reserve & License Campaign

Health Media Syndicate Portal Public Site offers “overviews” of campaigns

Promotes compelling aspects of the campaign’s target audience, goals and success.

Requires (free) sign-up in order to view more detailed information and request quotes

Secure individual portals offers:

Campaign quotes / pricing details submissions

Customized presentations

Agreements & Forms

FAQ’s /Support

Special events and Educational resources

Collaboration

http://HealthMediaSyndicate.com/LiVeCampaign

Questions?

Contact:

Gale Wilson-Steele

gws@healthmediasyndicate.com

805-694-3103

2028 Village Lane, Solvang, CA 93463