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HEALTHCARE ANALYTICS THEN & NOW

MARK MORREALE

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MARK MORREALE BACKGROUND

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ANALYTICS THE CAVE

“The Cave” in Obama for America’s Chicago headquarters housed the campaign’s Analytics team.

Behind closed doors, more than 50 data analysts used Big Data to predict the individual behavior of

tens of millions of American voters.

(source Time Magazine, Engage Research “inside the cave”)

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ANALYTICS

“We basically found our guts were worthless.“

- Senior member of Obama's campaign email team in a session at RootsCamp 2012, on the fact that no member of their team

could reliably predict which email would perform best.

OBAMA CAMPAIGN

Source: Engage Research “Inside the Cave”

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HEALTHCARE CURRENT USE OF ANALYTICS

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ANAYLTICS SIGNIFICANT OPPORTUNITY

• Transform Patient Care

• Evidenced Based

• Patient Focused

• Embraces New Data & Technologies

• Collaborative & Shared Insights

• Goal Orientated

• Structural Organization

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INFORMATION

MANAGEMENT

Domain Expert

Makes Decisions

Evaluates Processes and ROI

MANAGER

Model Validation

Model Deployment

Model Monitoring

Data Preparation

IT SYSTEMS /

MANAGEMENT

Data Exploration

Data Visualization

Report Creation

ANALYST

Exploratory Analysis

Descriptive Segmentation

Predictive Modeling

DATA MINER /

STATISTICIAN

IDENTIFY /

FORMULATE

PROBLEM

DATA

PREPARATION

DATA

EXPLORATION

TRANSFORM

& SELECT

BUILD

ANALYSIS

VALIDATE

ANALYSIS

DEPLOY

MODEL

EVALUATE /

MONITOR

RESULTS

ANALYTICS LIFECYCLE

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HEALTH

ANALYTICSCASE STUDY

• Decentralized Information Management

• IT, Health Records, Finance

• Criticism from Ministry on Analysis

• Hired to create Decision Support Department

Community Hospital

-- 280 Beds

-- $250M Budget

-- 13,800 Admissions

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Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

HEALTH ANALYTICS CASE STUDY

• Collaborate with CIHI to determine Methods, and

process

• Used existing Hospital Data sources to calculate &

project HSMR

• Work with Board, CEO & Medical Staff

• Determine Reporting Process

• Integrate HSMR into Hospital Mortality Review

Process

• Docs review 20 cases rather than 250

HOSPITAL

STANDARDIZED

MORTALITY RATIO

(HSMR)

-- STANDARDIZED

MEASURE USED TO

EVALUATE QUALITY OF

CARE

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HEALTH ANALYTICS MORTALITY REVIEW PROCESS

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NEW EXAMPLES OF ANALYTICS IN

HEALTHCARE

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EXAMPLE – NCB PREPARED

http://www.ncb-prepared.org/

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Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Source: Jason Burke, http://www.jasonburke.us/

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MARK MORREALE

ACADEMIC PROGRAM MANAGER

MARK.MORREALE@SAS.COM

416-307-4643