healthy orange snack business model - june 01, 2011
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Healthy Orange Snack Business Model
Designed by Akhil Dua. www.marriage-wise.com/blog ; akhil@marriage-wise.com
Ge Business Segments
Geography: Metros
Demographics: 25 – 40
years of age
Family: Married
with/without kids
Attributes:
Career oriented high
performance achiever;
Gym member;
Likes to try and include
new flavors and foods in
daily diet
Channels
Web, Sales Force
Partner stores, Food and
wine festivals
Customer Relationships Value Proposition
Nutrition
Convenience
Revenue Stream Cost Structure
Key Resources
Key Activities Key Partnerships
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