here are the retail trends that we’ll be looking at that have implications for the credit union...

Here are the retail trends that we’ll be looking at that have implications for the credit union industry:

• The Rise of Omnichannel Shopping

• Mobile’s Momentum

• Big Data and Personalization

• Redefining the Brick-and-Mortar-Store

• New Retail Concepts Birth Customized, Crowdsourced Merchandise

• The Rise of Social Networks Amid the Millennial Revolution

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The Rise Of Omnichannel Shopping

• Online shopping is reducing shoppers’ trips to Brick-and-Mortar Stores

• Stores are adding buy online, pick up in store options to win back business

3

Mobile’s Momentum

• Americans spend more time on a mobile device than watching TV

• Smartphone owners spend more money in stores than their non-owning counterparts

4

Big Data and Personalization

• Big data is gleaned from shoppers’ online purchases and activity on social networks

• Retailers like Amazon are sending shoppers more personalized merchandise offers

5

Redefining the Brick-and-Mortar Store

• Stores are being designed to entertain and engage shoppers

• Digital technology is enhancing and simplifying in-store shopping

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. New Retail Concepts Birth Customized, Crowdsourced Merchandise

• Online retailers are offering one-of-a-kind, customized products

• Shoppers have a say in what products get sold via crowdsourcing

7

The Rise of Social Networks Amid the Millennial Revolution

• The Millennial generation will be the biggest consumer-buying group by 2020

 • They use sites like Pinterest and Instagram as “social

shopping” venues

8

The Rise Of Omnichannel Shopping

• Online shopping is reducing shoppers’ trips to Brick-and-Mortar Stores

• Stores are adding buy online, pick up in store options to win back business

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Mobile’s Momentum

• Americans spend more time on a mobile device than watching TV

• Smartphone owners spend more money in stores than their non-owning counterparts

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Source: eMarketer, “US Mobile Payments to Top $1 Billion in 2013, “ July 11, 2013.13

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Big Data and Personalization

• Big data is gleaned from shoppers’ online purchases and activity on social networks

• Retailers, like Amazon are sending shoppers more personalized merchandise offers

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Redefining the Brick-and-Mortar Store

• Stores are being designed to entertain and engage shoppers

• Digital technology is enhancing and simplifying in-store shopping

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. New Retail Concepts Birth Customized, Crowdsourced Merchandise

• Online retailers are offering one-of-a-kind, customized products

• Shoppers have a say in what products get sold via crowdsourcing

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The Rise of Social Networks Amid the Millennial Revolution

• The Millennial generation will be the biggest consumer-buying group by 2020

 • They use sites like Pinterest and Instagram as “social

shopping” venues

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Source: “Who Are the Millennial Shoppers? And What Do They Really Want?” Accenture, June 201326

27Source: 8thBridge’s Third Annual Social Commerce IQ Study

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