ANALYTICS SERVICESTangible Results to Drive Success

Acxiom delivers analytics and measurement services that provide actionable insights designed to improve the omnichannel experience. Our services begin with a clear understanding of your business use cases and challenges to define the best approach that meets your needs, leveraging analytics along the way. Our objective is to provide you with tangible results and deliverables.

Perform Better EverywhereMaximize your data utilization for enhanced acquisition, conversion, customer lifetime value and retention

Deliver Seamless Customer Experiences Ensure smarter, more relevant, more consistent engagement across channels and devices

Better Understand Your Audience Get closed-loop, incremental analytics fueled by every interaction, everywhere

ACXIOM ANALYTICS

AC-0713-17 10/17© 2017 Acxiom Corporation. All rights reserved. Acxiom is a registered trademark of Acxiom Corporation.

Major Offices: Austin • Boston • Chicago • Little Rock • Conway • London • Munich • New York • ParisPhiladelphia • Redwood City • San Francisco • Shanghai • Singapore • Sydney • Tokyo • Warsawacxiom.com • info@acxiom.com • 1.888.3acxiom

HOW IT WORKS

Whether you are leveraging our broader solutions or simply need analytics services to meet a specific objective, our Acxiom Analytics team has deep expertise in enabling people-based marketing across the full customer lifecycle.

ACQUISITIONANALYTICS

Identify qualified and responsive prospects leveraging omnichannel data.

NEXT BEST PRODUCT

Increase the lifetime value of your customers by identifying the products that they should buy next.

RETENTIONIdentify customers likely to churn and early

behavioral indicators for attrition.

CAMPAIGNMEASUREMENT

Effectively measure your incremental campaign lift across all media and sales channels.

COLLABORATIVEANALYTICS

Find co-marketing opportunities by combining two (or more) brands’ first party data.

PUBLISHERANALYTICS

Leverage your first party data to optimize your publisher strategies and create customer interest portraits.

ATTRIBUTIONImprove marketing by accurately measuring

the impact of omnichannel touches.

WHY ACXIOM?

OMNICHANNEL INTEGRATIONS – We’re the only enterprise-scale Omnichannel Integrator that enables a true omnichannel ecosystem to bring together digital and offline, adtech and martech, as well as data services and technology

OPEN GARDENS – We enable Open Gardens to connect your marketing and advertising at the data layer to drive smarter campaigns

ETHICAL DATA USE – We can deploy data environment architectures that provide the security protocols and processes you need to not only be relevant and provide optimal customer experiences, but to protect omnichannel data completely

DATA ORCHESTRATION – We apply years of expertise ingesting and managing data for omnichannel marketing use cases

FOR MORE INFORMATION about Acxiom Analytics and our use case-based solutions, or to speak to one of our representatives, contact info@acxiom.com

RAPID CUSTOMER ANALYSIS

Uncover growth opportunities with fast, yet rigorous analysis of customer data.