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CIRCULAR MODELS LEVERAGING INVESTMENTSIN CULTURAL HERITAGE ADAPTIVE REUSE
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
HERITAGE INNOVATION PARTNERSHIPS (HIP 3)PERCEPTIONS MAPPING RESULTSRijeka, 09 July 2019
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
INNOVATIVE CIRCULAR BUSINESS MODEL
(adapted from the Flourishing Business Model)
F
HOW(PROCESS)
WHAT(VALUE)
FOR
WHOM(PEOPLE)
WHY(GOALS)
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
INNOVATIVE CIRCULAR BUSINESS MODEL
(adapted from the Flourishing Business Model)CO-CREATION OF VALUESBuild a narrative to increase heritage awareness and maintain the inherent values of heritage
Create new values by capturing some of the intrinsic values through reuse (for example, opening the historic building to visitors)
RESOURCES Cultural heritage (tangible and intangible) with intrinsic values
The Urban Historic Landscape that includes a cultural landscape (= cultural capital) and an economic landscape (= land uses / transport / urban services)
TOOLSInnovative governance models(= participation of all
stakeholders) & innovative financial tools (= crowdfunding,...)
STAKEHOLDERSHeritage users, residents, owners, visitors, local authorities, local businesses, investors, conservation specialists, artisans
RELATIONSHIPS Synergies, cooperation, partnership, participatory approach (Perception mapping)
NEEDSUrban needs (homes, offices, shops), recreational, leisure, liveability, well-being
GOALSSustainable development (cultural, economic, social, environmental)
Circular economyUrban agenda
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
INNOVATIVE CIRCULAR BUSINESS MODEL
(adapted from the Flourishing Business Model)CO-CREATION OF VALUESBuild a narrative to increase heritage awareness and maintain the inherent values of heritage
Create new values by capturing some of the intrinsic values through reuse (for example, opening the historic building to visitors)
RESOURCES Cultural heritage (tangible and intangible) with intrinsic values
The Urban Historic Landscape that includes a cultural landscape (= cultural capital) and an economic landscape (= land uses / transport / urban services)
TOOLSInnovative governance models(= participation of all
stakeholders) & innovative financial tools (= crowdfunding,...)
STAKEHOLDERSHeritage users, residents, owners, visitors, local authorities, local businesses, investors, conservation specialists, artisans
RELATIONSHIPS Synergies, cooperation, partnership, participatory approach (Perception mapping)
NEEDSUrban needs (homes, offices, shops), recreational, leisure, liveability, well-being
GOALSSustainable development (cultural, economic, social, environmental)
Circular economyUrban agenda
OFFER
EXISTING ASSETS
WHAT VISION
DEMAND
WHAT IS NEEDED
GOAL(s) TO ATTAIN
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
INNOVATIVE CIRCULAR BUSINESS MODEL
(adapted from the Flourishing Business Model)CO-CREATION OF VALUESBuild a narrative to increase heritage awareness and maintain the inherent values of heritage
Create new values by capturing some of the intrinsic values through reuse (for example, opening the historic building to visitors)
RESOURCES Cultural heritage (tangible and intangible) with intrinsic values
The Urban Historic Landscape that includes a cultural landscape (= cultural capital) and an economic landscape (= land uses / transport / urban services)
TOOLSInnovative governance models(= participation of all
stakeholders) & innovative financial tools (= crowdfunding,...)
STAKEHOLDERSHeritage users, residents, owners, visitors, local authorities, local businesses, investors, conservation specialists, artisans
RELATIONSHIPS Synergies, cooperation, partnership, participatory approach (Perception mapping)
NEEDSUrban needs (homes, offices, shops), recreational, leisure, liveability, well-being
GOALSSustainable development (cultural, economic, social, environmental)
Circular economyUrban agenda
6
7
MAP N.5
CULTURAL CAPITAL
8
9
MAP N.6
CULTURAL CAPITAL &
TRANSPORTATION
10
MAP N.7
SERVICES
11
MAP N.8
CULTURAL CAPITAL,
TRANSPORTATION &
SERVICES
12
MAP N.10
CULTURAL CAPITAL
&
IT’S SPATIAL
INTEGRATION
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
INNOVATIVE CIRCULAR BUSINESS MODEL
(adapted from the Flourishing Business Model)CO-CREATION OF VALUESBuild a narrative to increase heritage awareness and maintain the inherent values of heritage
Create new values by capturing some of the intrinsic values through reuse (for example, opening the historic building to visitors)
RESOURCESCultural heritage (tangible and intangible) with intrinsic values
The Urban Historic Landscape that includes a cultural landscape (= cultural capital) and an economic landscape (= land uses / transport / urban services)
TOOLSInnovative governance models(= participation of all
stakeholders) & innovative financial tools (= crowdfunding,...)
STAKEHOLDERSHeritage users, residents, owners, visitors, local authorities, local businesses, investors, conservation specialists, artisans
RELATIONSHIPS Synergies, cooperation, partnership, participatory approach (Perception mapping)
NEEDSUrban needs (homes, offices, shops), recreational, leisure, liveability, well-being
GOALSSustainable development (cultural, economic, social, environmental)
Circular economyUrban agenda
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
14 HOW TO ACTIVATE THE CULTURAL CAPITAL?
PROCESS
DOCUMENTATION
SELECT THE AREA
MAP THE CULTURAL CAPITAL
MAP PERCEPTIONS
INVESTMENTS
CIRCULAR BUSINESS MODEL
MEASURE ECONOMIC VALUES
GOVERNANCE AND FINANCIAL
INSTRUMENTS
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
15 Economic landscapes maps of pilot cities
Data package 1 Data package 2 Data Package 3
I Urban component
The metropolitan area of Salerno
(Macro level)
1- Geological and topographic
mapping
2- Environmental mapping
3- Regulation mapping
4- Historical and cartographic
mapping
5 - Mobility Mapping
6- Current land use mapping
II heritage component
The historic centre
(Meso level)
Boundaries and identification of
the cultural capital
III sites selected for adaptive reuse
(Micro level)
Galeb, RiHub, Energana (Micro level)
1-Characteristics of the cultural heritage
2-Economic and management aspects
3-Conservation status, potentials and
constraints for its reuse
4-Accessibility/Proximity
B. existing ideas of adaptive reuse
DOCUMENTNG THROUGH AN HUL APPROACH
Identification of a layering and interconnection of natural and cultural, tangible and intangible,
international and local values present in our case-studies
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
16
Perceptions Mapping, Rijeka
HIP1 perceptions mapping workshop
description
The perceptions mapping workshop is a
participatory documentation process based
on active listening, feedback, and reflection. It
aims at mapping perceptions, feelings and
opinions about cultural heritage and its spatial
integration within the lived environment. During
the workshop, CH was defined and identified
through the five senses. A simplified SWOT
analysis took place through the five senses and
future strategies were proposed based on
perceptions of the potential of abandoned,
underused or not in use Cultural Heritage.
INTERNSHIP
15 RANDOM (7) AND
SELECTED (8)
INTERVIEWS IN RIJEKA
RIJEKA, CROATIA
17 PARTICIPANTS WERE
DIVIDED IN 4 GROUPS
TWO-STEP METHODOLOGY
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
17
1-Identifying cultural capital assets (tangible and intangible) based on
the five senses (hearing, smell, sight, taste and touch).
2-Identifying weaknesses and threats through the five senses
(hearing, smell, sight, taste and touch).
3- Identifying which cultural capital could be reused (opportunities)
and possibly how?
4-Identifying what is missing in the territory for a better quality of life
Perceptions Mapping, Rijeka
Workshop process
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
LITERATURE
Perceptions Mapping, methodology
INTERNSHIPINTERNSHIP
HUL CUENCACULTURAL MAPPING
SENSORIAL PARTICIPATORY PLANNING
MAP-IT TOOLQGIS
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
4 Groups: 13 Local stakeholders + 4 moderators
19
Blue
(1) Rijeka Development
Agency Porin (moderator)
(2) Senior Counsellor of the
Mayor
(3) University of Rijeka, city
planner
(4) (5) Municipality of Rijeka
(2 participants)
Green
(1) Municipality of Rijeka (moderator)
(2) Planner, city of Rijeka
(3) Port Authority
Orange
(1) Municipality of Rijeka,
department of European
projects (moderator)
(2) Rijeka Agency 2020,
Forgotten Heritage project
(3) Natural History Museum
(4) Municipality of Rijeka,
department of security
Red
(1)Rijeka Development Agency
Porin (moderator)
(2)Centre of Technical Culture
Rijeka
(3)Chamber of Commerce
(4) (5) Department of
entrepreneurship
(2 participants)
Perceptions Mapping, Rijeka
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
20
Immovable cultural heritage
Such as monumentsMovable cultural heritage
Such as artworks
(1) Tangible cultural heritage (2) Intangible cultural heritage
Such as traditional street festivals
Trsat Castle Museum of Modern &
Contemporary Art, RijekaRijeka Carnival
Perceptions Mapping, Rijeka
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
21
MAP N.1
URBAN SCALE
ANALYSIS
MACRO LEVEL
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
22
MAP N.2
URBAN SCALE
ANALYSIS
MESO LEVEL
23
MAP N.5
CULTURAL CAPITAL
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
24
MAPPING FEATURES RELATED TO
THE CULTURAL HERITAGE (VALUES)
Perceptions Mapping, Rijeka
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
25
MAP N.3
HERITAGE VALUES
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
26
MAP N.4
THE COLOR
OF THE CITY
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
27
Most dominant Colors
Perceptions Mapping, Rijeka
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
Mapping cultural heritage through five senses: Sight
28
Perceptions Mapping, Workshop
Mural by Vjekoslav Vojo Radoičić
Kalafati heritage
Croatian National Theatre
the peculiarity of the city its current way
of turning away from the sea, fishing
activities “Kalafati heritage”, the mural
of Vjekoslav Vojo Radoičić, theatre
square with the little restaurants and
local market, city turning its back to the
sea
Trsat castle, cranes, sea, skyscrapers
on the hill
sea Molo Longo, Trsat castle
national theatre, Molo Longo, Trsat
castle, peace, view of kalvarija trail,
governors palace, city tower, Theatre
FeniceTrsat castle Cranes
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
29
Mapping cultural heritage through five senses: Hearing
Perceptions Mapping, Workshop
Bura wind, seagulls, sea
waves, Delta noises, rain,
Rock music
river water, paper mill,
harbour noise, market
church bells in the city
centre, wind (different
sounds in different altitudes
in the city)
Pivnica Cont-restaurant,
Branitelja bridge (the metal
sound of this new bridge),
terminal brajdica at the
harbour (ships and
containers), market, Hartera
(music festivals), carnival,
Delta for the music festival
Bura wind
Paper mill
Concerts at
the Pivnica
Cont-restaurant
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
30
Mapping cultural heritage through five senses: Smell
Perceptions Mapping: Workshop
Sea,
Rjecina river,
canal,
sewers,
Market,
Molo Longo,
Market,
flooding,
fresh fish ships,
tobacco paper,
flowers in
cemetery Kozala
Rjecina river
Molo
Longo
cemetery
Kozala
Market
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
31
Mapping cultural heritage through five senses: Taste
Perceptions Mapping: Workshop
Konoba (traditional restaurant), the market and local food
low price
Market
Rijeka’s water, konoba (traditional Croatian restaurant)
market, chesnut and corn, Ivan Kobler square where are
new and popular restaurants
KonobaMarket
Rijeka’s water
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
32
Mapping cultural heritage through five senses: TouchPerceptions Mapping: Workshop
sense of peace, relaxed vibe city
and casual atmosphere, the
cranes, the safety and security is
very important in Rijeka and you
feel it in other cities it became a
luxury
Trsat castle, sea, forgetfulness and
solitude
Road Riva near the waterfront,
sense of peace and relaxed vibe of
the city, casual atmosphere,
cranes, art scenery, murals
sea, market, sanctuary Trsat,
tabacco paper, chestnut and corn,
city library, Kiša umbrella, Bura
and rain, Hartera (the touch of the
paper) Local designer creative app
Cranes
Road Riva
Sanctuary Trsat
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
33 Perceptions Mapping: Interviews
Mapping cultural heritage through five senses
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
34
Perceptions Mapping: InterviewsMapping cultural heritage through five senses
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
35
MAP N.5
IDENTIFIED CULTURAL
CAPITAL ASSETS WITH
THE FIVE SENSE
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
36
Most liked places & most visied places
Perceptions Mapping: Workshop
Rjecina river,
Trsat Castle,
the stairs that connects the city with the castle’s area,
Natural History Museum and the park nearby,
Galerija Principij,
café near Galerija Principij,
beaches,
Korzo,
Hartera music festival,
National theatre,
the area and the market near the National Theatre,
Molo Longo,
Ivan Kobler square,
Nikola Tesla Elementary School Square,
Governor’s Palace
Trsat Castle,
Korzo,
walking path to the castle and church,
Hartera music festival,
National Theatre,
the area and the market near the National
Theatre,
Molo Longo
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
37
MAP N.6
FAVORITE ROUTES
&
ASSETS
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
38
Mapping weaknesses and threats through the five senses
Perceptions Mapping: Workshop
Sight: Žbica bus station
Sight: Traffic jam
Touch: Lack of heritage
management in Torpedo
Smell: Parking areas near the waterfront
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
39
SIGHT: ABANDONED INDUSTRIAL HERITAGESMELL: THE DEAD CANAL
SOUND: FREIGHT TRAIN NOISE
TASTE: FAST FOOD
TOUCH: COVERED ROMAN MOSAICS AND LAKE
Perceptions Mapping: InterviewsMapping weaknesses and threats through the five senses
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
40
Mapping weaknesses and threats through the five senses
Perceptions Mapping: Interviews
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
41
MAP N.7
IDENTIFIED THREATS
AND WEAKNESSES
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
PVC advertising in old town,
Unfinished school square,
Delta area,
Warehouses near the train station,
Abandoned industrial buildings along the Rjecina river,
Parking area of the bus company,
Parking area near the sea,
Fence of the Port of Rijeka,
Wood warehouse near Delta,
Cycling and walking path along Molo Longo
42
Projects to be bombed
Perceptions Mapping: Workshop
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
43
Underused heritagePerceptions Mapping: Workshop
The Matešić Mill
Rabska torta
Rjecina river
Green Parks (Park Mlaka)
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
44
Abandoned heritage
Perceptions Mapping: Workshop
Theatre Fenice
Kalafati craftsmanship
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
45
MAP N.8
IDENTIFIED REUSE
OPPORTUNITIES
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
46
What is missing?
Perceptions Mapping: Workshop
Pedestrian zone
Waterfront refurbished for walkers, runners and cyclists
Metro-railroad
Cycling paths along the Rjecina river
Cycling paths in the city centre
New station near Delta
Zipline to Trsat castle
Žičara-Trsat-network
Mobility
Green area in Delta
In Tivoli there should be an area dedicated to a public park
Incorporate the sea in the life of the city
city beach
playing facilities at Delta
playing facilities at Nikola Tesla Elementary School Square
Urban environment
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
47
What is missing?
Perceptions Mapping: Workshop
Entertainment centre
New promenades around the waterfront
Great concert hall
Religions museum
Tangibles
Promote the rich history of Rijeka
Tickets for tourists at Trsat Castle but keep it for free for locals
Digitalising the old city centre
Classifying the buildings into not in use or underused
Intangibles
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
48
MAP N.10
CITIZENS
PROPOSALS
CIRCULAR MODELS LEVERAGING INVESTMENTSIN CULTURAL HERITAGE ADAPTIVE REUSE
THANKS FOR YOUR ATTENTION!!!
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758
Christian Ostchristian.ost@ichec.be
Ruba Salehruba.saleh@ichec.be
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