hero conf 2015 - portland, or - april 28, 2015

Lauren Frankel | @frankly_laurenPPC Manager | Seer Interactive

Selling Better:PPC Strategies for eCommerce

@frankly_laurenlaurenf@seerinteractive.com

philadelphia

chloe

chloe

@seerinteractive#searchchurch

@seerinteractive#searchchurch

@seerinteractive#searchperch

bit.ly/heroconf_frankel_2015

Shopping Campaigns-Strategy/Organization-Share Tests

Managing Promotion Calendars

-Labels-Automation-Customizing copy

Shopping

organization

organization

bit.ly/adwords_shopping

bit.ly/bing_shopping

organization

organization

share

windbreakers

PRICE POINT

price point

price point

price point

ski jackets

Click icon to add picture

SKU/ID

Click icon to add picture

PRODUCT TITLE

+28% ctr

+53% cvr

• audiences• scripts• promotions• campaign priority

• search queries• negative kws• auction insights

Managing PromotionCalendars

18 Promos in 1 Month!

Don’t Freak Out!

labels

Label current

ads

Upload new ads

Find new ads

Label new ads

bit.ly/adwords_labels

bit.ly/automated_rules

bit.ly/seer_automated_rules

analyzing

optimizing

reviewing

customize

+87% aov

-38% ad

ratio

+70% ctr

+75% reven

ue

• Organizing shopping campaigns

• Optimizing by price point, product ID and product titles

• Utilizing labels and automated rules

• Customizing ad copy

wrap-up

@frankly_laurenlaurenf@seerinteractive.com

Philadelphia • San Diegoseerinteractive.com