high point market spring 2019 exhibitor marketing … · presentation of neutrals and metal...

HIGH POINT MARKETSPRING 2019 EXHIBITOR MARKETING WEBINAR

2.13.19

A Partnership for Success

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Rundown

IMC & HPMA1. Show Websites

2. Email

3. Social Media

4. Advertising

5. PR

6. Preview Guides

7. Trendwatch & Special Events

8. Onsite Signage & Displays

9. Seminars & Events

10. Exhibitor Marketing Checklist

Show Websites

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Imchighpoint.com Highpointmarket.org

Email & Social Media

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Advertising

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Advertising – New IMC Creative

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PR

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Trendwatch

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And the Spring 2019 trends are….

TREND 1: ORE

TREND 1: ORE

TrendWatch adjusts the temperature settings for Spring 2019 with a better-end presentation of neutrals and metal finishes. Rather than past seasons, when both cool and warm hues and finishes were mixed freely in residential interiors, neutrals are now sorting into like-minded “temperatures” and moods. TrendWatch presents the idea in a vignette that’s been “color drenched,” meaning shades and tints of a single color have been layered to impressive effect. ORE is the modern way to do monochromatic … this season’s display shows how it’s done.

What to send:

New furnishings in all product categories — especially upholstery, accent furniture, wall decor, wallpaper, area rugs, lighting, and decorative accessories — in both warm and cool neutrals, as well as silver and gold metal finishes.

TREND 2: ECO

TREND 2: ECO

Aquatic color complements rise to the top in this spring’s color trends presentation. Think Antarctic Ocean meets Great Barrier Reef. It’s an eco-aware color palette that features perennial favorites alongside on-trend hues.

What to send:

Indoor and outdoor furnishings in watery blues and pink-kissed oranges.

TREND 3: CHARGE

TREND 3: CHARGE

TrendWatch creates a dream “docking station” for plugged-in kids and tweens in CHARGE. “Electric” and bright colors; simple styling; cool and clever accessories; and ample technology smarts are at the fore.

What to send: Youth, tween and teen bedroom furniture; small-scale media consoles and desks; casual, comfort accent upholstery; poufs; bedding; wall decor; area rugs; office accessories; lighting; and more.

EXPOSURE

Showcase your product to tens of thousands of buyers at Market!

The selected products are showcased in three very highly trafficked areas:

1. Lobby, Suites at Market Square

2. Green Lobby, IHFC

3. Showplace Walkway - Enclosed Outdoor Display between Showplace and the Commerce Transportation Terminal

IMC provides the following marketing support and exposure designed to drive buyer traffic to showrooms of the companies participating in the TrendWatch program:

Email blasts to 50,000+ retailers and designers prior to Market

Product signage at each display with exhibitor name and showroom location

Tabletop signs for each featured product to display in the exhibitor showroom

Exposure on social media channels: Pinterest, Facebook, Instagram, etc.

SUBMISSION PROCESS

All IMC tenants and exhibitors are encouraged to submit products for consideration.

This program is offered exclusively to tenants and exhibitors in IMC buildings.

There is no cost to participate.

A jury will determine the final assortment of products selected for the TrendWatch displays.

Not all products submitted can be included in the displays.

IMC reserves the right to use all submissions in marketing, promotions, social media, and collateral.

The deadline to submit images for consideration: February 19

Winners will be notified via email: March 5-6

Winning product must be delivered to High Point no later than: March 27

Please use WeTransfer.com to upload and submit your product photos along with the required contact and descriptions & specifications document to stalley@imcenters.com.

Or send a Dropbox link to stalley@imcenters.com

Other Programs & Exclusive Opportunities

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Additional Support

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Seminars & Events

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Exhibitor Checklist

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Suites Only

Visit imchighpointmarket.com/marketing-and-press-tools for the list

Advertising

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CLAIM YOUR SHARE OF BUYING POWER

Think about it: over 45,000 buyers, thousands of interior designers and media professionals from around the globe – it’s the most serious concentration of buying power in the industry. High Point Market publications remain the most efficient and effective advertising solution. Before, during and after Market, the people you most want to reach are reaching for the Previews, the Market Resource Guide and the Pocket Guide.

Window & Wallboard Advertising

Elevator Door Advertising

Plasma TVs

Tote Bags

Directional Maps

Seminar & Event Sponsorships

Publication advertising

Media Kit available at http://www.imchighpointmarket.com/sponsorship-and-advertising/

Thank You

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General Marketing:

‒ Cain Brodie, Director of Marketing 702.599.3016 cbrodie@imcenters.com (presenter)

‒ Renee Loper-Boyd, VP Marketing 336.888.3795 rloper-boyd@imcenters.com

Programming & Content: Cindy Hodnett, Director, PR & Comm. 336.821.1548 chodnett@imcenters.com

Social Media: Lauren Luppino, Social Media Manager 336.821.1514 lluppino@imcenters.com

Public Relations: Dallas Britt, PR Manager, 336.821.1507, dbritt@imcenters.com

TrendWatch: Sandra Talley, Administrative Assistant 336.888.3770 stalley@imcenters.com

Advertising & Sponsorships:

Vanessa Gentile, Senior Account Executive 336.821.1528 vgentile@imcenters.com

Diane Rice, Account Executive 336.888.3703 drice@imcenters.com

Bill Utley, Account Executive 336.888.3782 wutley@imcenters.com

Trey Shalley, Account Executive (Suites) 336.822.0433 tshalley@imcenters.com