high point market spring 2019 exhibitor marketing … · presentation of neutrals and metal...
TRANSCRIPT
HIGH POINT MARKETSPRING 2019 EXHIBITOR MARKETING WEBINAR
2.13.19
A Partnership for Success
2
Rundown
IMC & HPMA1. Show Websites
2. Email
3. Social Media
4. Advertising
5. PR
6. Preview Guides
7. Trendwatch & Special Events
8. Onsite Signage & Displays
9. Seminars & Events
10. Exhibitor Marketing Checklist
Show Websites
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Imchighpoint.com Highpointmarket.org
Email & Social Media
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Advertising
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Advertising – New IMC Creative
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PR
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Trendwatch
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And the Spring 2019 trends are….
TREND 1: ORE
TREND 1: ORE
TrendWatch adjusts the temperature settings for Spring 2019 with a better-end presentation of neutrals and metal finishes. Rather than past seasons, when both cool and warm hues and finishes were mixed freely in residential interiors, neutrals are now sorting into like-minded “temperatures” and moods. TrendWatch presents the idea in a vignette that’s been “color drenched,” meaning shades and tints of a single color have been layered to impressive effect. ORE is the modern way to do monochromatic … this season’s display shows how it’s done.
What to send:
New furnishings in all product categories — especially upholstery, accent furniture, wall decor, wallpaper, area rugs, lighting, and decorative accessories — in both warm and cool neutrals, as well as silver and gold metal finishes.
TREND 2: ECO
TREND 2: ECO
Aquatic color complements rise to the top in this spring’s color trends presentation. Think Antarctic Ocean meets Great Barrier Reef. It’s an eco-aware color palette that features perennial favorites alongside on-trend hues.
What to send:
Indoor and outdoor furnishings in watery blues and pink-kissed oranges.
TREND 3: CHARGE
TREND 3: CHARGE
TrendWatch creates a dream “docking station” for plugged-in kids and tweens in CHARGE. “Electric” and bright colors; simple styling; cool and clever accessories; and ample technology smarts are at the fore.
What to send: Youth, tween and teen bedroom furniture; small-scale media consoles and desks; casual, comfort accent upholstery; poufs; bedding; wall decor; area rugs; office accessories; lighting; and more.
EXPOSURE
Showcase your product to tens of thousands of buyers at Market!
The selected products are showcased in three very highly trafficked areas:
1. Lobby, Suites at Market Square
2. Green Lobby, IHFC
3. Showplace Walkway - Enclosed Outdoor Display between Showplace and the Commerce Transportation Terminal
IMC provides the following marketing support and exposure designed to drive buyer traffic to showrooms of the companies participating in the TrendWatch program:
Email blasts to 50,000+ retailers and designers prior to Market
Product signage at each display with exhibitor name and showroom location
Tabletop signs for each featured product to display in the exhibitor showroom
Exposure on social media channels: Pinterest, Facebook, Instagram, etc.
SUBMISSION PROCESS
All IMC tenants and exhibitors are encouraged to submit products for consideration.
This program is offered exclusively to tenants and exhibitors in IMC buildings.
There is no cost to participate.
A jury will determine the final assortment of products selected for the TrendWatch displays.
Not all products submitted can be included in the displays.
IMC reserves the right to use all submissions in marketing, promotions, social media, and collateral.
The deadline to submit images for consideration: February 19
Winners will be notified via email: March 5-6
Winning product must be delivered to High Point no later than: March 27
Please use WeTransfer.com to upload and submit your product photos along with the required contact and descriptions & specifications document to [email protected].
Or send a Dropbox link to [email protected]
Other Programs & Exclusive Opportunities
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Additional Support
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Seminars & Events
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Exhibitor Checklist
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Suites Only
Visit imchighpointmarket.com/marketing-and-press-tools for the list
Advertising
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CLAIM YOUR SHARE OF BUYING POWER
Think about it: over 45,000 buyers, thousands of interior designers and media professionals from around the globe – it’s the most serious concentration of buying power in the industry. High Point Market publications remain the most efficient and effective advertising solution. Before, during and after Market, the people you most want to reach are reaching for the Previews, the Market Resource Guide and the Pocket Guide.
Window & Wallboard Advertising
Elevator Door Advertising
Plasma TVs
Tote Bags
Directional Maps
Seminar & Event Sponsorships
Publication advertising
Media Kit available at http://www.imchighpointmarket.com/sponsorship-and-advertising/
Thank You
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General Marketing:
‒ Cain Brodie, Director of Marketing 702.599.3016 [email protected] (presenter)
‒ Renee Loper-Boyd, VP Marketing 336.888.3795 [email protected]
Programming & Content: Cindy Hodnett, Director, PR & Comm. 336.821.1548 [email protected]
Social Media: Lauren Luppino, Social Media Manager 336.821.1514 [email protected]
Public Relations: Dallas Britt, PR Manager, 336.821.1507, [email protected]
TrendWatch: Sandra Talley, Administrative Assistant 336.888.3770 [email protected]
Advertising & Sponsorships:
Vanessa Gentile, Senior Account Executive 336.821.1528 [email protected]
Diane Rice, Account Executive 336.888.3703 [email protected]
Bill Utley, Account Executive 336.888.3782 [email protected]
Trey Shalley, Account Executive (Suites) 336.822.0433 [email protected]