hilton hotels & resorts 5 forces & swot
Post on 09-Feb-2017
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FORCES OF HILTON HOTELS & RESORTS
GROUP 1 :- Eufrasia Janice- Karen Grace Suwigyo- Tommy Anjasmara- Ignatius Denny Gunawan- Julius Wijaya
IN 1987
HILTON HOTEL OVERVIEW
FOUNDED IN 1919 BY CONRAD HILTON
IN TEXAS
BECOME WORLDWIDE
IN 1997
HILTON BRAND COMPRISED OF
492 HOTELS154.000 ROOMS
trengths
eakness
pportunity
hreats
1. Strategic location2. Accessible via public
transport3. Near famous tourist places4. Good quality of services5. Huge investment for
marketing
trengths
eakness
pportunity
hreats
1. Interior Design which needed to be improved
2. Huge amount of debts3. Challenges managing customer
expectations due to various offering
trengths
eakness
pportunity
hreats
1. Brand Consistency 2. Customer
Engagement/Relation Management
3. Increasing World Travel & Tourism
trengths
eakness
pportunity
hreats
1. Intense Competition 2. 9/11 tragedy blows the
hospitality industry – harder expansion
THREAT OF SUBSTITUION(MODERATE)
Varied optionsEasy substitute
SUPPLIER POWER(LOW)
Quality ControlCredibility of goods
Easy access
THREAT OF NEW ENTRY(LOW)
Capital intensive market
Industry dominatedBy 2 players
Strong brand presence
COMPETITIVE RIVALRY WITHIN INDUSTRY
(MODERATE)Number of competitors
Customer loyaltyDifferent prices
Different qualities
BUYER POWER(HIGH)
Access to information Buyers are price
sensitiveBenefit = Price
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