FORCES OF HILTON HOTELS & RESORTS

GROUP 1 :- Eufrasia Janice- Karen Grace Suwigyo- Tommy Anjasmara- Ignatius Denny Gunawan- Julius Wijaya

IN 1987

HILTON HOTEL OVERVIEW

FOUNDED IN 1919 BY CONRAD HILTON

IN TEXAS

BECOME WORLDWIDE

IN 1997

HILTON BRAND COMPRISED OF

492 HOTELS154.000 ROOMS

trengths

eakness

pportunity

hreats

1. Strategic location2. Accessible via public

transport3. Near famous tourist places4. Good quality of services5. Huge investment for

marketing

trengths

eakness

pportunity

hreats

1. Interior Design which needed to be improved

2. Huge amount of debts3. Challenges managing customer

expectations due to various offering

trengths

eakness

pportunity

hreats

1. Brand Consistency 2. Customer

Engagement/Relation Management

3. Increasing World Travel & Tourism

trengths

eakness

pportunity

hreats

1. Intense Competition 2. 9/11 tragedy blows the

hospitality industry – harder expansion

THREAT OF SUBSTITUION(MODERATE)

Varied optionsEasy substitute

SUPPLIER POWER(LOW)

Quality ControlCredibility of goods

Easy access

THREAT OF NEW ENTRY(LOW)

Capital intensive market

Industry dominatedBy 2 players

Strong brand presence

COMPETITIVE RIVALRY WITHIN INDUSTRY

(MODERATE)Number of competitors

Customer loyaltyDifferent prices

Different qualities

BUYER POWER(HIGH)

Access to information Buyers are price

sensitiveBenefit = Price