hollywoodian
Post on 06-Jan-2016
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HollywoodianSEBASTIAN DZIALLAS, SAMANTHA BECHT, ELLIOTT DONLON,
CHASE KERNAN, AND RACHEL BINIAZ
Design Is Never Done.“ARE WE THERE YET?”
Young, Urban Professionals
What is the design space?
“Small groups of friends separated by busy lives often have trouble organizing social outings. They may not know what activities are available to them and could use an external source for inspiration and motivation.”
Personas
Davis the Decider Emily the Explorer Timid Timmy
Let’s ideate!HOW DO WE SOLVE THE PROBLEM?
What do they need?
How do we solve the problem?
How does it work?
Perfect!RIGHT?
Are we there yet?
Great! Incentivizing decision making
Strong group interactions
Simple flow
Uh oh… Interfaces should make us feel
powerful
Interfaces are tools—they exist to help us
So much potential for data integration
Let’s make this powerful!THAT’S WHAT WE’RE MISSING, RIGHT?
Manage your friend groups with ease!
Can’t think of something?
The world at your fingertips…
Perfect!RIGHT?
Are we there yet?
Great! Integrates Google Local and
Powerful tools for selecting ideas
Most edge-cases nailed down
Uh oh… Most edge-cases nailed down
Feature creep
Lacking a simple, consistent conceptual model
Let’s simplify!THAT’S WHAT WE’RE MISSING, RIGHT?
People, not groups
Ideas are everything
Focus on user-generated content
Perfect!RIGHT?
Are we there yet?
Great! Timeline view simplifies entire
experience
Minimalist, yet still feature-complete
Better fits users’ pre-existing conceptual model
Uh oh… The little things matter
Interfaces should be fun to use
What if users don’t have a conceptual model of the game?
Let’s optimize!THAT’S WHAT WE’RE MISSING, RIGHT?
Perfect!RIGHT?
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