home sellers' marketing presentation (summary)

Seller’s Marketing Presentation

A SUMMARY

©by Jeff Dowler 2012 ~ All Rights Reserved

6005 Hidden Valley Road, Suite 280, Carlsbad, CA 92011Cell/Text: 760-840-1360 Email: JeffDowlerSolutions@gmail.com

www.JeffDowler.com ~ www.AtHomeInCarlsbad.com

Solutions Real Estate opened the Carlsbad office in the fall of 2010 and is experiencing the same kind of growth and exposure it saw in the 3 AZ offices

Solutions Real Estate provides real world training and combines it with cutting edge marketing techniques. Solutions Real Estate has unsurpassed exposure on the internet with close to eight hundred websites.

My Background

GOOGLE ME!!

Key Objectives and Goals

PRICING

TIMING

CONVENIENCE

What do YOU want in an Agent?

What’s most important about the REALTOR® you hire?

What good or bad experiences have you had in the past?

? ? ?

What Will Sell YOUR House??

Positioning in the Market

Appearance/Condition

Marketing

PositioningIn theMarket

Selling Price vs. Timing

WEEKS ON MARKET

ACTIVITY

1 2 3 4 5 6 7 8

The first 3 - 4 weeks get the most activity for a new listing

Do YOU know the Dangersof Overpricing?

Buyers & Sellers Determine ValueThe value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today’s market. Do YOU know how buyers make their pricing decisions?

WHATYOU PAID

WHATANOTHER

AGENTSAYS

WHATYOU NEED

WHATYOU WANT

COSTTO REBUILD

TODAY

WHATYOUR

NEIGHBORSAYS

ZillowOne of the most popular real estate websites

consulted by buyersProvides a “Zestimate” of your home’s valueBUT data are often inaccurate and may

significantly underestimate the market value

What does this mean for YOU?!

Do You Know about Shadow Inventory??

Homeowners 30+ days late

Homes in the foreclosure process

Foreclosed homes not yet on the market

Information Sources Used by Home Buyers

Source – National Association of REALTORS 2011 Homebuyer Survey

Appearance

General MaintenanceFirst Impression

Curb AppealBuying Atmosphere

Spacious Look

Your First “Open House”The day we go LIVE

Photos and videos are key to capture buyer interest

We only have a few seconds to grab buyers’ attention and make them want to see more

Marketing

A Custom Marketing PlanRight Price Analysis for fair market value

Customized written

marketing planFocus on both BUYERS

& AGENTS

Extensive Internet PresenceCreating Public Interest & Awareness

Staging ConsultationProperty FlyersInternet Traffic

Progress Reports

Technology + On-Line Marketing

Today’s Technology to Capture Buyer Interest

Multiple Websites - SyndicationSingle Property Websites - QR Codes

Videos - Virtual Tours - BloggingSocial Media

Maximum Buyer Exposure

37% of Buyers Find the Home They Buy on the Internet

Will YOUR agent use an IDX?Will Buyer Searches Find YOUR Home?

Will You Show up in the Real Estate Portals?Will you be in the On-Line Classifieds?

Will Social Media take note of your listing?

My Photo 10 Commandments Work for You…

Lots of agents use BAD or few photos - This is NOT in YOUR best interest as the client

Buyers WANT lots of photos & often ignore homes without photos

Multiple photos maximize YOUR home’s positioning on Internet sites like Zillow & Trulia

A FEW POPULAR SITES

The Real Estate Book, Craigslist, Living Choices, AT&T.net,

Homescape.com, Everymove.com, Homes.com, Realbird, LiveDeal.com, HomeScout, Yahoo Real Estate, The

Globe & Mail, Local.com, Lycos, Localism, Listingbook.com,

Resortscape, CLR, Hotpads.com, Enormo, The Wall Street Journal,

Unique Homes, RealtyTrac, GoogleBase, Homes.com,

FrontDoor.com, Oodle, HomeGain.com, OLX, Backpage,

Vast, ActiveRain, Realtor.com, Land Watch, Zillow.com, Trulia.com,

Areaguides.net, SolutionsRealEstate

One of the most highly searched websites

VIDEOS:“Real Life” perspective

Your Neighborhood

Buyers are not buying a house but a community

BloggingA custom single property website and a

personalized blog site get your home found by buyers on Google & other search engines

Articles about YOUR HOME & the community on the largest real estate social network in the world, ActiveRain (with 2 million+ unique visitors per month) broaden your home’s exposure

Traditional & Print Marketing

Traditional Market, including print, can still work well in this age of technology

Do YOU know the key steps to market your home the old fashioned way?

Buyer BehaviorDo YOU know anything about buyer behavior in the current

market?

“Buyers Market”

mentality

Is YOUR home a “deal”?

Low Ball Offers

MY CUSTOM SELLER HANDBOOK

General information

What you MUST know

Forms & Disclosures

Positioning??Give Me a Call760-840-1360