homeshop18 samsung galaxy siii case study

HomeShop18

Samsung Galaxy SIII

Campaign

Social Media Partners:

Campaign Objective

Leverage HomeShop18.com and Samsung Mobiles‟ association via

Social Media

Increase traction on Homeshop18.com

Create plenty of buzz and outreach via Twitter

8871

Mentions

10,60,582

Total Outreach

7899 Entries

66422 Shares

15602 Impressions

11994 Fans Increase

1 Winner

Campaign Result

What we did on Facebook?

• Asked users 5 questions, about SIII & Homeshop18.com

• & a reason on „Why They Deserved an SIII‟

• Gave users 5 clues which lead to the Facebook Timeline or onto

the website

• The faster to answer & the wittiest reason to win was our Winner!

How we promoted the SIII

Average interactions on each Samsung Galaxy SIII Post - 1500

Interactions on Facebook

Winner’s Entry on Facebook

Winner‟s Name – Bhavyash Ag

Time – 20 seconds

Winner‟s Reason to win–

“1. My pet's name is SAM.

2. A very grumpy uncle bought one off the store... need

to show him that e-shopping is cool too ;)

3. This would be my eighth product off HomeShop18...

Only this ones going to be FREE!!! :D”

Insights

What we achieved on Facebook?

Excitement amongst Fans, Followers & Audiences across digital

• 7,899 Entries with 66000+ viral Shares

• Addition of 10000+ fans on Facebook (Organic)

• 3000+ clicks on HomeShop18‟s website via the Samsung Application

• Brands working together on social media is the new wave. #MindShift

• 2,00,000+ outreach on Facebook via Posts

• About 9,00,000+ viral outreach via the application

Twitter Campaign

#S3FromHomeShop18

Social Media Partners:

What we did on Twitter?

The Campaign was run over a period of 3 days & had 3 Tasks

Task 1 - Follow and RT

Task 2 - Tag a friend who you think deserves to win the S3

Task 3 – Share pictures of things you consider to be

lucky for you

Campaign Flow

Follower Increase

Total Buzz Created for

@Homeshop18

The World Wanted to Win

Insights

Trended for 3 days, across India

Started Trending in India and a

few other cities in less than

30minsof announcing the

contest

What got the Maximum RTs?

Received +2500 ReTweets

Online Sentiment

Total Outreach

Influencers Who Participated

How Popular was our Campaign?

@HomeShop18 & #S3FromHomeShop18

were the topmost resonant topics making them the most

Popular topics for all 3 days

What We Achieved via the Campaign

• Buzz about Homeshop18.com & the campaign

• Addition of organic fans & followers

• 3000+ clicks on HomeShop18‟s website via the Samsung Application on

Facebook

• About 20,00,000+ viral outreach via the campaign

• Successful implementation of social media associations, which we believe is

the future of social media success. #MindShift