hospitals using twitter

@UWTwtrBook

HospitalsBest Practices

and Twitter

Anita Beninger@Anitamedia

@UWTwtrBook

Why This Sector?

• Health care background• Growth of the health care industry• Medical information in the digital age

@UWTwtrBook

Health Care Growth

2004-2014

Heath care jobs and salary will increase more that any other industry

@UWTwtrBook

Digital medical information

61% of adults look online

for health information.

This group is described as

e-patients.

@UWTwtrBook

Social Media Use

“ In five years every organization is going to have a FaceBook

page.”

-Ed Bennett

@UWTwtrBook

Hospitals are using social media

@UWTwtrBook

Twitter is the most common channel

@UWTwtrBook

Social Media Best Practices

• Listen • Understand• Act• Evolve

@UWTwtrBook

Best Practice = Listen

@UWTwtrBook

“We want to be engaged. We want to know what’s being said about us. And we want to

be able to react to that”.

Chris Lindsley- UMMC

SOURCE Healthleaders Media: Marketing are social media’s benefits worth the risks? 8/18/2009

@UWTwtrBook

@UWTwtrBook

@UWTwtrBook

@UWTwtrBook

Best Practice = Understand

@UWTwtrBook

Hospital Group

Biography

@UWTwtrBook

University of Maryland Medical Center

@UWTwtrBook

Best Practice = Act

@UWTwtrBook

Mayo Clinic

@UWTwtrBook

@UWTwtrBook

@UWTwtrBook

Best Practice =Evolve

@UWTwtrBook

Mercy Health System

@UWTwtrBook

Twitter use in Surgery

@UWTwtrBook

@UWTwtrBook

Mercy Children’s

VIDEO

@UWTwtrBook

“Find your voice and Inspire others to find theirs”.Stephen Covey

Lee Aase-Mayo Clinic

@UWTwtrBook

Social Media education

@UWTwtrBook

Mayo Community

User generated content

@UWTwtrBook

Hospitals

• Listening

• Understanding• Acting• Evolving

@UWTwtrBook

CreditsCredits

o Anita Beninger- @AnitaMediaAnita Beninger- @AnitaMediao Creative Commons License:Creative Commons License:

share-and-share alike; non-commercialshare-and-share alike; non-commercialo http://uwtwitterbook.com/about/2009-http://uwtwitterbook.com/about/2009-

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