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How America Views Homeownership 2015

How America Views Homeownership Survey – 2015

Most consumers want to own a home, but beliefs about what it takes show consumer confusion and misinformation

Aspiration for Homeownership is Strong

Consumers Report Financial Responsibility

Homebuying Paradox: Desire Tempered by Misconceptions

By Kristin Messerli

What is a Millennial?

Generation born from 1980’s to 2000’s

Millennials are Diverse

42%Identify as a racial or ethnic minority

1 5Millennials are

Hispanic

in

“15 Economic Facts about Millennials,” Council of Economic Advisors, Oct 2014Experian Simmons Fall 2013 National Hispanic Consumer Study

We can do business with anyone. Why you?

Out with the old, In with the new

“Marketing is Dead, and Loyalty Killed it.”

- Harvard Business Review

Brand Management

• Trust• Convenience• Expertise

1. Build Relationship

2. CommunicateEfficiently & Consistently

3. Empower with InformationConsistent & Convenient Expertise

4. Be Authentic

We are moving.

Will you join us?

Kristin MesserliKristin@CulturalOutreach.net