how and why to use linked in
Post on 07-Aug-2015
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Presentation by: LisaMarieDiasDesigns Social Media and Email Marketing
LinkedIn for BusinessWHY AND HOW TO USE LINKEDIN
•Share your own content•Curate content by others•Use long form posting•Start and participate in a group discussion
•Keep up to date on industry news• Identify and connect with your target market•Learn more about your competition
•Check job listings, career tabs on Company Pages and in groups•Follow potential companies•Post job listings, create career tabs on Company Pages, post openings as status updates and in groups•Search for potential candidates based on skills and experience
•First, you need to KNOW WHAT A LEAD LOOKS LIKE FOR YOU!•Check Your news stream• Include periodic calls to action
•Use keywords in your headline, experience and skills sections of your profile.• Include them in your status updates•Use them when you search
•300 MILLION+ professionals are using LinkedIn, even if you are not. Make sure that they find a professional profile and a way to contact you!
•Create a content plan and a posting calendar so you are not struggling to come up with something to post each time you visit.•Use a tool like Hootsuite, if necessary, to schedule your posts in advance.•Having content, on hand, ready to post will make it easy and will make it happen!
Find Additional Resources on my Pinterest Page
http://www.pinterest.com/lisamariedias/linkedin-resources
•Figure out how YOU can best use LinkedIn to build YOUR business•Create and optimize your profile• Identify the keywords you should be using•Find and nurture a community that will help you meet YOUR goals
Helping business owners leverage email marketing & social media for profitable growth, including introductions to FB, TW, LI, G+ via personal consultations, webinars & live presentations - specializing in e-newsletter start-up with Constant Contact. Visit: LisaMarieDiasDesigns.com
LisaMarieDiasDesignsSOCIAL MEDIA AND EMAIL MARKETING
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