how and why to use linked in
TRANSCRIPT
Presentation by: LisaMarieDiasDesigns Social Media and Email Marketing
LinkedIn for BusinessWHY AND HOW TO USE LINKEDIN
What is LinkedIn?
LinkedIn is a PROFESSIONAL Social Network
Created BY Professionals, FOR Professionals
To Build Businesses!
LinkedIn can be used to:
Establish Your Expertise
•Share your own content•Curate content by others•Use long form posting•Start and participate in a group discussion
Build Your Network
•Check your news stream•Like, comment on and/or share an update•Visit and engage with your links
Do Research
•Keep up to date on industry news• Identify and connect with your target market•Learn more about your competition
Find Jobs and Job Candidates
•Check job listings, career tabs on Company Pages and in groups•Follow potential companies•Post job listings, create career tabs on Company Pages, post openings as status updates and in groups•Search for potential candidates based on skills and experience
Find Leads
•First, you need to KNOW WHAT A LEAD LOOKS LIKE FOR YOU!•Check Your news stream• Include periodic calls to action
Socially Amplify Your Content
•Share your content•Make it easy for others to share your content•ASK others to share your content
Remember
Keywords Are Key
•Use keywords in your headline, experience and skills sections of your profile.• Include them in your status updates•Use them when you search
Create a Professional Profile
•300 MILLION+ professionals are using LinkedIn, even if you are not. Make sure that they find a professional profile and a way to contact you!
Personalize Your Invitations
Visit and Post Regularly
•Create a content plan and a posting calendar so you are not struggling to come up with something to post each time you visit.•Use a tool like Hootsuite, if necessary, to schedule your posts in advance.•Having content, on hand, ready to post will make it easy and will make it happen!
Find Additional Resources on my Pinterest Page
http://www.pinterest.com/lisamariedias/linkedin-resources
Overwhelmed?
Or Just Have No Clue Where to Begin?
We Can Help You:
•Figure out how YOU can best use LinkedIn to build YOUR business•Create and optimize your profile• Identify the keywords you should be using•Find and nurture a community that will help you meet YOUR goals
300 MILLION + PEOPLE ARE USING LINKEDIN
WHAT WILL THEY FIND WHEN THEY SEARCH FOR YOU?
Helping business owners leverage email marketing & social media for profitable growth, including introductions to FB, TW, LI, G+ via personal consultations, webinars & live presentations - specializing in e-newsletter start-up with Constant Contact. Visit: LisaMarieDiasDesigns.com
LisaMarieDiasDesignsSOCIAL MEDIA AND EMAIL MARKETING