how to use facebook and linked in
DESCRIPTION
This presentation is geared towards those people who "don't get" FaceBook and Linked In. Presented at a local association meeting.TRANSCRIPT
AS
WA
, A
ug
ust
11,
20
09
How to Use Linked In and Facebook
Wh
at
is t
he b
ig d
eal?
Facebook Facts:
Facebook has 250 million registered users
Facebook is the number 4 most visited website in the world, after Google, Microsoft, and Yahoo
Facebook had 350 million visitors in July of this year
Facebook is the fastest growing social media platform in the world.
Usage by people over age 55 has grown 513%!
More than 30 million users update their statuses at least once each day
More than 8 million users become fans of pages each day
Wh
at
is t
he b
ig d
eal? LinkedIn Facts:
LinkedIn has over 44 million members in over 200 countries and territories around the world.
A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
Executives from all Fortune 500 companies are LinkedIn members.
LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
Wh
y a
re t
hese s
o
pop
ula
r?I still don’t get it! Why are these so
popular?
1. Relationships
2. Visibility
3. Credibility
4. Profitability
Let’
s t
alk
ab
ou
t Faceb
ook
Ben
efi
ts o
f u
sin
g
Faceb
ook
Make new connections Reconnect with past relationships Find and get found by potential clients,
referral partners or business partners. Market research Referrals, leads Get found by search engines Visibility
How
to u
se
Faceb
ook
Create a personal profile
Connect with friends via email
Participate in conversation
Understand the etiquette
Don’t need to use your
real birthday.
Create an account here!
How
to u
se
Faceb
ook
Don’t need to use your
No need to put in too much personal informati
on.
How
to u
se
Faceb
ook
Don’t need to use your
This is your
“Wall.”
Requests are
organic
Highlights are organic too!
How
to u
se
Faceb
ook
Don’t need to use your
This is a “Fan
page”
A business
has “Fans”
How
to u
se
Faceb
ook
Don’t need to use your
How
to u
se
Faceb
ook
This is a “Group page.”
Group pages are great for posting events, sharing information,
networking, and more!
Best
Faceb
ook
pra
cti
ces
Everything posted on Facebook is public
You don’t have to be friends with everybody
Limit personal information Know which conversations are personal
and public Keep quizzes and games to yourself Understand your employer’s policy
Let’
s t
alk
ab
ou
t Lin
ked
In
Ben
efi
ts o
f u
sin
g
Lin
ked
In
Make new connections Reconnect with past relationships Learn about job opportunities, post
jobs Research employees, companies,
competitors. Find and get found by potential clients,
referral partners or business partners. Keep abreast about what’s going on in
your industry. Referrals, leads, and testimonials Networking and industry events
How
to u
se L
inked
In Create a professional profile Import address book, or manually enter
email addresses of those you want to connect with
Participate in discussions and groups
Request testimonials from former
employers, clients, friends.
Give testimonials
Don’t need to use your
How
to u
se L
inked
In
Easy to join!
Don’t need to use your
A business
has “Fans”
How
to u
se
Faceb
ook
Create a professional profile
The more information you put in, the more
complete it is.
Don’t need to use your
How
to u
se L
inked
In
Add connections individually
Import connections from email.
Don’t need to use your
How
to u
se L
inked
In Connect with people from your
past!
Don’t need to use your
How
to u
se L
inked
InFind a
group or create a group!
Don’t need to use your
How
to u
se L
inked
In
Participate in discussions!
Network with other members.
Best
Lin
ked
In
pra
cti
ces
Everything posted on LinkedIn is public Post a professional photo. Professional information is best. Join groups in your area of interest. Participate in discussions. Add value to your groups and network
by posting news articles, jobs, etc. Update your status occasionally. Don’t sell or spam. Understand your employer’s policy
Refe
ren
ces
1. Tech Crunch.com, Aug 2009. http://www.techcrunch.com/2009/08/04/facebook-is-now-the-fourth-largest-site-in-the-world/
2. Facebook.Com, Statistics. http://www.facebook.com/press/info.php?statistics
3. Linked In.com, Press http://press.linkedin.com/about
4. MacWorld.com Facebook Etiquette. http://www.macworld.com/article/141982/2009/08/facebooketiquette.html?lsrc=nl_mwweek_h_cbstories
THANK YOU
Wendy KenneyFounder, 23 Kazoos
Creative Marketing Strategies for Small Business
Free e-Book:Build Buzz for Your Biz: 23 Creative and Inexpensive
Marketing Strategies that Will Get You Noticed!www.23Kazoos.com