how to use linked in training
TRANSCRIPT
Signing Up To LinkedIn
Optimise Your Profile
Photo
• Professional Headshot
• Not too much body (want to be able to see your face)
Summary
• Short summary about who you are etc
• 2000 character word count
• Keep it to 1 paragraph per point
Custom URL
• Customise your own personal URL (suggested using the name people will use to search for you)
• First come, first served
• http://help.linkedin.com/app/answers/detail/a_id/87/~/customizing-your-public-profile-url
Background
• Add all previous jobs
• Try to link each job to a company profile already on LinkedIn
Education
• Include any formal education you have. E.g.University degree
• Try to link to school / university profile
• Professional qualifications? Put that in here
Certification
• Any other certificates go here.
Skills & Endorsements
• Only lists top 10
• We suggest you have max 10 written down that are relevant to your work or desired area of expertise.
• When you are first suggested for a skill, you can accept or reject it
• Easy to gain more endorsements
Basic Information
Put whatever level of detail you feel comfortable with.
• Interests
• Personal Details
• Advice For Contacting – really useful filter
• Languages
Projects
• Any major projects undertaken can go here
• Use to showcase your experience
Right Side Menu – Recommended For You
• Honors and Awards
• Test Scores
• Courses
• Patents
• Add whatever is relevant here
View Your Profile
• Click Done Editing
• Check Profile Strength For “All-Star” rating
• Click customised URL for public profile
Privacy & Settings
Profile
• Set Privacy
• Most Important here is how you want to be seen when viewing other people’s profiles
• Easiest Place To Make/Ask for Recommendations
Communications
• Set email frequencies
• The types of emails you want to receive
Account
• Change Emails/Passwords
• Most Important: Add all emails so you can be found easily
• Change security, change language and privacy of photos (who can see yours, whose you can see)
Connections
Add Connections
• Import contacts through email address/pst file
• Use mobile app to see any contacts you have on your phone who you may be missing from email file.
• Under >>Home on the right sidebar click “People You May Know” to get a grid of people to invite to connect.
• One you’ve got a base level of LinkedIn contacts smart phone app is a pretty good way of flicking through potential connections
• NEVER SAY NEVER!
• Business card scanner apps http://appcrawlr.com/app/related/264113
Using LinkedIn
Home
• Your Newsfeed – Similar to Facebook
Private Messaging
• Use private messaging to find out more about someone without having to share it with your network.
Adding Companies/Groups
• Your Firm – Search For It
• LinkedIn will suggest groups/companies to join –join whatever is of interest.
• You can also set individual (non-global) settings for each group – if there’s one group you want to receive daily emails from but nothing else you can set up there.
Who’s Viewed Your Profile
• See who’s viewed your profile
• How You Rank (for the competitors)
Worried about updating?
Slideshare / Social Sharing
• LinkedIn has bought Slideshare – allows you to upload slides straight to LinkedIn.
IFTTT
• Autopost anything from your news blog to your LinkedIn page.
• Cool “recipes” to have a look.
Questions?
• Please connect with me
• http://nz.linkedin.com/in/rebeccacaroe/