how blueglass delivered real content marketing results

How BlueGlass delivered real business results by leveraging search & content marketing for Healthspan

www.blueglass.co.uk

1

Why did Healthspan need us?

www.blueglass.co.uk

www.blueglass.co.uk

Support & Challenge Digital Strategy

Healthspan needed support

to their internal digital

teams strategy, led to

share knowledge and key

learnings together.

www.blueglass.co.uk

Increase Organic Search Visibility Following Google Penalty

2

The BlueGlass Approach

www.blueglass.co.uk

www.blueglass.co.uk

Digital Strategy

We developed a solid digital

strategy to make content

central towards building the

Healthspan brand online.

Digital Strategy

Digital PR andSocial Promotion

Production andImplementation

Paid Search andAmplification

Reporting and Insight

www.blueglass.co.uk

Removal of Penalty

We successfully removed

the Google Penguin

penalty - following link

analysis, removal and lots

of documentation to support

our reconsideration requests

www.blueglass.co.uk

Set a Clear SEO & Content Strategy around Nutrition Keywords

www.blueglass.co.uk

Hired Nutritionists as Writers to Support Content Production

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Content Creation

We constructed a range of

creative content campaigns

to support the Healthspan

brand & promote alongside

expert articles

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Built Relationships with High Quality Publishers & Influencers

4

The Results

www.blueglass.co.uk

www.blueglass.co.uk

Secured Coverage on 93 High Quality Publishers!

By sharing knowledge

across respected publishers,

we even generated offline

coverage, including the

Cosmopolitan UK magazine

www.blueglass.co.uk

Offline Coverage

www.blueglass.co.uk

Delivered a 144% YoY Increase in Organic Performance to Reduce Reliance on Paid Search Spend

Shortlisted as Finalist for 2

UK Search Awards:

1. Best Use of Search - Retail

2. Best Use of Content

Marketing

www.blueglass.co.uk

UK Search Awards

www.blueglass.co.uk

“BlueGlass delivered an incredible ROI - recovering our organic visibility, before increasing to record levels following excellent digital PR coverage to strengthen the Healthspan brand online”

Jennifer Jackson

Digital Marketing Manager,

Healthspan

Our strategy team has a wealth

of experience in digital marketing,

with specialist consultants who

support your objectives across

a range of platforms and multi-

channel campaigns. Our specialist

skills range from SEO, paid search

and content to display, affiliate

and social media – all with the

goal to integrate into a solid digital

marketing plan.

Contact us today to find out how

we can do the same for you!