how can you compete like amazon

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How to Compete Like AmazonDecember 13, 2016

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Your Tour Guides...

Dan BoutinVice President, Digital Strategy@DanBoutinGNV | dboutin@soasta.com

Mat BallProduct Marketing Manager@matball49 | mball@soasta.com

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Shameless plugs, but worth your time.

No hassle, personal consultation.

Tech Talk Part 3.Special Guest - SOASTA Chairman

Ken Gardner

FACT: SOASTA’s customer base includes over ½ of the Internet Retail 100 list!

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Today’s Agenda

1. E-commerce - context, who’s saying what, Amazon...

2. Office Depot

3. Lowes

4. Takeaways and Questions...Let’s jump in...

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E-Commerce is on fire!

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How to keep up? All about digital...

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Amazon’s impact...

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Why is Amazon so successful?

Technology“Technology infuses all of our teams...our processes, our decision-making, and our approach to innovation in each of our businesses.” – Jeff Bezos, Amazon

Data“Bigger is better. The more data you collect, the more fine-grained you can do your analysis.” – Werner Vogels, Amazon CTO

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Amazon’s 2015 Results...

Amazon in 2015:● 13% Conversion Rate (74% for Amazon Prime)● 183 Million Unique Visitors / Month● Customer Satisfaction Score of 83 (ACSI)

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Today’s Challenge…..

“We have a ton of data. We don’t know what’s it’s telling us.” - Carl Brisco, SVP e-Commerce, Office Depot

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Office Depot’s Digital Transformation

• From back-room QA lab to DPMo Evolving from testing to performance management

o Involved in every release

• User experience based testingo RUM-based testing, pre- and in-production

o Optimizing marketing campaigns & landing pages to

increase web and mobile conversion

• Real-time campaign & ad performance tracking o Leveraging data science to track campaign progress in real time based

on real user data

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LIVE Campaign Tracking

Anomaly Detection Revenue spike? Is there a

price error?Revenue too low? Check

webperf

Activity by CampaignCumulative Revenue by Campaign

Cumulative Revenue

All Activity

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CURRENT STATE: CAMPAIGN PAGE TYPES

DATA:NOV 24-NOV 28

DESKTOP

MOBILE TABLET

Challenge:All Campaign Pages Slower Than Non-Campaign Pages

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Benefits Gained & Expected

• Better understanding of how performance impacts revenueo Especially when analyzing web performance components

• Better understanding of customer journeyo Marrying web performance with revenue outcomes

• Using live UX data for actionable insightso Third party impacts

o Landing page performance, etc.

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Today’s Challenge…..

“Our data changes every day. That makes data science the key.”- Stephen Carvelli, VP IT Digital, Lowe’s

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Lowe’s Digital Performance Center of Excellence

• Deliver excellent omnichannel customer experienceo Real user monitoring (RUM) by location, device, campaign, conversion …

• Leverage actionable analytics to increase revenue & agilityo Real time forensic analytics on 1st and 3rd party resources

o Predictive analytics for forecasting & hypothesis testing

• Achieve higher quality via RUM-based testing & QA o Testing pre- and in-production using real user patterns

o Mitigate risks and MTTR

• Single Source of Truth o Advanced real-time visualizations

o Correlated insights across Business & DevOps

o A War Room that works for everyone!

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Benefits Gained & Expected

• Availabilityo High availability driven by executing the right tests at the right level.

o Understanding the coloration between availability/response time and sales

• Real-time resultso Know how your site is performing and what’s important to your customers

• Data Driven Decisionso Smarter decisions, targeted testing, customer focused

• Performance Cultureo Performance cannot start in the last mile of your project

o Better planning, strong focus, and reduced costs.

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Key Takeaways

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Thank you, how to connect with SOASTA...

other inquiries to info@soasta.com

Questions?

DPM Consultation www.soasta.com/compete-like-amazon