how does content really spread?
Post on 08-May-2015
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Sam Ford, MIT/WKU
Circulation vs.
Distribution
“Viral Marketing captures the essence of multi-level-marketing and applies it to all customers -- the "word-of-
mouth" spread of Hotmail is involuntary.”
Steve Jurvetson and Tim Draper, Netscape Newsletter (1997)
“Viral Marketing captures the essence of multi-level-marketing and applies it to all customers -- the "word-of-
mouth" spread of Hotmail is involuntary.”
Steve Jurvetson and Tim Draper, Netscape Newsletter (1997)
Spreadable Media
Value is created through:
1. Available when and where audiences want it2. Portable3. Easily reusable in a variety of ways4. Relevant to multiple audiences5. Part of a steady stream of material
People Spread Content To:
1.Define themselves.2.Increase their notoriety.3.Strengthen social ties.4.Build community.
We don’t share clips just because of what we have to say about the ad or film, but also because of what the ad might have to say about us.
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