does google adwords really work?

1@ChappyMargot @erinsagin@ChappyMargot @ErinSagin

Does AdWords Work?

2@ChappyMargot @erinsagin

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@ChappyMargot @ErinSagin


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@ChappyMargot@ErinSagin



Meet Margot & Erin

• PPC Evangelist & Community Manager

• 4th Year at WordStream• @erinsagin

• PPC Expert & Content Marketer

• Former Windsurfing Instructor

• @ChappyMargot



QUICK POLL: What do you dislike about AdWords?

a) It’s so time-consuming

b) It’s way too expensive

c) Not getting results

d) Not sure if our business needs it

e) Other



So, does AdWords REALLY work?



Destroying the Top 5 PPC Misconceptions


Haters’ Misconception #1: My SEO Is So Good That I Don’t Need PPC


Reality: SEO Isn’t Reliable



64.6%

35.4%@ChappyMargot @ErinSagin


Imagine that your bathtub is overflowing



Who would you call?



Mobile is killing SEO



Where’d those listings go?



Even brand searches yield more clicks with PPC



SEO is turbulent



Haters’ Misconception #2: AdWords Is TOO Expensive


Reality: AdWords is only expensive if you’re not getting ROI…



Learn how to use it

• Account Structure• Keyword Research• Negative keywords• Bidding Strategies• Search vs. Display



AdWords Auction Formula: Ad Rank



AdWords Auction Formula: Actual CPC



Google wants ads to be relevant

OK

6

POOR

5

BAD POOR GREAT!

DISGUSTING

HORRIBLE

TERRIBLE

BADGOOD

GREATPERFECT

EXCELLENT

21 3 4 7 8 9 10



Google is customer-centric



Remember, you’re in control



Haters’ Misconception #3: AdWords Traffic Never Converts


Reality: You’re Doing Something (or several things) Wrong



Did you fall into the eBay trap?



Review your structure



Revamp your landing pages



Explore remarketing



Track ALL of your conversions



Haters’ Misconception #4: Managing an AdWords Account is a Full Time Job


Reality: It can be, but it doesn’t have to be…



Save time by…• Deleting keyword clutter• Deleting useless ads• Implementing ad customizers• Using scripts for efficient reporting



AdWords management should be continuous and on-going



Utilize tools and automationYou can spare 20 minutes!



Haters’ Misconception #5: AdWords Is Hard


Reality: It’s easy to learn!



There’s no shortage of learning materials



Special Offers! Would You Like…

a)FREE Live demo of the WordStream Advisor to learn how to manage your PPC in 20 minutes a week

b)1-1 AdWords Assessment with Certified Consultant

c) I don’t need help with my PPC


Q & A



THANK YOU!Benchmark your AdWords account

today!Questions? 855.967.3787

www.wordstream.com/google-adwords

http://www.wordstream.com/google-adwords

does google adwords really work?

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