how great brands think
Post on 15-Apr-2017
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great brands know who they are
they have absolute clarity on their story.
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great brands know where they want to go
they have a vision and they take the steps to realize that vision
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great brands invest in the product
they know in order to make money they have to spend some.
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great brands aren’t afraid to try new things
they embrace new technology.
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great brands are mobile first
they know that there are more mobile devices globally than people
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great brands are consistent
they’re not weekend warriors when it comes to marketing their message
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great brands know they cannot be all things to all people.
they focus on their uniqueness, not their sameness.
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great brands know they are more than a “value proposition”
they know that in a digital world - what engages is the experience they elicit
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great brands know word of mouth is still their greatest advertising.
and they know today it’s happening online and offline!
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