joannetombrakos.com

joannetombrakos.com

great brands know who they are

they have absolute clarity on their story.

joannetombrakos.com

great brands know where they want to go

they have a vision and they take the steps to realize that vision

joannetombrakos.com

great brands invest in the product

they know in order to make money they have to spend some.

joannetombrakos.com

great brands aren’t afraid to try new things

they embrace new technology.

joannetombrakos.com

great brands are mobile first

they know that there are more mobile devices globally than people

joannetombrakos.com

great brands are consistent

they’re not weekend warriors when it comes to marketing their message

joannetombrakos.com

great brands know they cannot be all things to all people.

they focus on their uniqueness, not their sameness.

joannetombrakos.com

great brands know they are more than a “value proposition”

they know that in a digital world - what engages is the experience they elicit

joannetombrakos.com

great brands know word of mouth is still their greatest advertising.

and they know today it’s happening online and offline!

joannetombrakos.com