how has marketing management changed over recent years

New Age Marketing Realities

Major Societal

Forces..

NETWORK INFORMATION TECHNOLOGY Digital revolution

GLOBALIZATION International markets

DEREGULATION Growth opportunity and Greater competition

HEIGHTENED COMPETITION Raising marketing costs Shrinking profit margins

INDUSTRY CONVERGENCE

RETAIL TRANSFORMATION

DISINTERMEDIATION

CONSUMER BUYING POWER

CONSUMER INFORMATION

CONSUMER PARTICIPATION

CONSUMER RESISTANCE

New Company

Capabilities..

✔Internet as an information and sales channel

✔Research about markets, customers,

prospects, competitors

✔Social media marketing

✔Create online and offline buzz

✔Mobile Marketing

✔Brand differentiation

✔Employee empowerment

Innovative marketing to stay in touch with customers!

1. http://www.southasianparent.com/discover/raising-digital-natives/2. http://beaconreports.net/riding-digital-revolution/3. http://www.akryl.net/projects/dell/4. http://www.patrickwardphd.com/2014/08/14/is-your-teen-an-izombie-dealing-with-smartphone-

addiction/5. http://www.f-1enterprise.com/f-1-enterprise-4-consumer-trends-will-accelerate-business-2015/6. http://www.verticalresponse.com/blog/facebook-rolls-out-reviews-to-pages-for-places/7. http://www.techquark.com/2014/10/find-property-on-go-housingcom-ios.html8. http://my.fakingnews.firstpost.com/files/2015/03/idea-internet.png

REFERENCES

Created by: Deepthi Meduri, BITS Pilani, Hyderabad

during an internship by Prof. Sameer Mathur, IIM Lucknow.

www.IIMInternship.com