how i built a web 2.0, user-generated content, citizen journalism, long-tail, social media site for...
Post on 26-Aug-2014
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Guy Kawasakico-founder
Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09
How I built a
0
number of business plan drafts
0
number of pitches made to
venture capitalists
7.5
number of weeks from registeringtruemors.comto launching it
$4,500
cost of softwaredevelopment
$4,824.13
cost of legal fees
$399
cost of logo
$1,115.05
cost of domainregistrations
55
total number of domainsregistered to“surround”truemors.com
$12,107.09
grand total of all costs
1.5
number of full-time equivalent
employees
3
number of times TechCrunchwrote about Truemors
261,214
number of page views on the first day
14,052
number of visitors on the first day
0$
marketing budget
24
number of years spent to make $0 budget possible
405
number oftruemors posted onthe first day
218
number of truemors deleted as junk, spam, inappropriate, on the first day
3
number ofhours before the site was hacked
36
number of hours before Yahoo! recommendedthat we not use its hosting service because of our traffic
$29.96
monthly break-even point
$150
monthly break-even after switching fromYahoo!
2
number of days before Truemors was labeled the “worst website ever”
246,210
number of page views
on the day Truemors was called the “worst website ever”
150
number of Google hits the week before launch
315,000
number of Google hitsafter 11 days
4
1. There’s really no such thing as bad PR.
2. $12,000 goes a very long way these days.
3. You can work with a team that is
thousands of miles away.
4. Life is good for entrepreneurs these days.
For a copysend an email to:guy@truemors.com
Presentation created by:
www.ethos3.comEthos3 Communications
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