how in-app messaging will transform pat's customer experience

Post on 09-May-2015

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Pat is the average shopper, he is time poor and not rich. He will want to be wowed by the customer experience as much in app as he would be in store. What can in app messaging do to ensure he keeps coming back for more?

TRANSCRIPT

How In-App Messaging will Transform Pat’s Customer Experience

@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com

Who is Pat?

@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com

26%of apps are downloaded and used just once…

@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com

Acquiring Pat

@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com

Retaining Pat

@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com

Socialising Pat

@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com

Delighting Pat

@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com

Locating Pat

@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com

Result = Happy Pat

All successfullyImplemented

with the donky“Plug and Play”

SDK@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com

How does it work?

@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com

Network

Engagement

Mobile

Complete

The

www.mobiledonky.comhello@mobiledonky.com@mobiledonky+44 (0)3333 448 880

@mobiledonky | www.mobiledonky.com | hello@mobiledonky.com

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