how locals on social media can help destination marketing

Locals on Social Media: Your Online Champions

Sheila ScarboroughTourism Currents

Build an army of online

champions@SheilaS

@TourismCurrents#WYGovCon

@SheilaS@TourismCurrents#WYGovCon

Through their social networks, they can be

informal town ambassadors

Their credibility & reach can influence travel decisions

@SheilaS@TourismCurrents#WYGovCon

They can help answer online

visitor questions

@SheilaS@TourismCurrents#WYGovCon

There are different kinds

of locals@SheilaS

@TourismCurrents#WYGovCon

The “Local“ Local

@SheilaS@TourismCurrents#WYGovCon

The “Frequent Visitor“ Local

@SheilaS@TourismCurrents#WYGovCon

“Expat“ Locals

@SheilaS@TourismCurrents

#WYGovCon

Finding Social-Savvy

Locals@SheilaS

@TourismCurrents#WYGovCon

Please Note

Tech-savvy does not always mean savvy in

social communications@SheilaS

@TourismCurrents#WYGovCon

Go Where They Are!

Finding them onlineAsk your online networks

Creative GooglingInstagram hashtags: #yourtownsname

Twitter search & Twitter ListsFacebook Interests Lists & Groups

Pinterest searchLocal crafters on Etsy

@SheilaS@TourismCurrents#WYGovCon

Finding them offlineCoworking spaces

Wyoming Writers ConferenceWordcamp, Podcamp, hackathons

Meetup.orgTweetups

Host an event - bring them to youSpeak at their events

@SheilaS@TourismCurrents#WYGovCon

Often successful....

A photowalk or Instagram walk/tour

@SheilaS@TourismCurrents#WYGovCon

Thank You!Sheila ScarboroughTourism Currents