how mobile crm will reshape the crm industry

How Mobile CRM Will Reshape the CRM Industry

Trends for the future of mobile CRM and their implications for our industry

Bill Harrison

CEO and Founder, Epicom Corporation@epicomcorp

www.epicom.com

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Current Mobile Landscape

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Global Internet Device Sales

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Global Smartphone Penetration Forecast

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Smartphone Usage Upside

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Tablet Sales Forecast

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iPad vs. iPhone vs. iPod Shipments

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Technology Adoption

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% of Traffic From Mobile Devices

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50%Mobile

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Implications

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Mobile CRM

Is

The Future OfCRM

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Relative Device Sizes

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CRM Device Characteristics

Personal Computer Smartphone/Tablet

User Interface Web Browser Purpose Built Apps

Navigation Mouse Touchscreen

Information Entry Keyboard Keyboard/Audio/Video

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Predictions

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Facebook Timeline

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3,000 New Timeline Apps Launched in 2012*

January February0

500

1000

1500

2000

2500

*Source: Facebook. March 12,2012

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Angry Birds

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The Weather

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Corporate App Store

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Concluding Thoughts

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Who Will Dominate the Third Generation of CRM?

?Client-Server Web Based Mobile CRM

Questions and Feedback?

Bill HarrisonCEO & Founder, Epicom Corporationbill@epicom.com@epicomcorp

04/08/2023 ©2012 SugarCRM Inc. All rights reserved. 26

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