how much sales can be increased by promoting through social media? online business forum, iasi,...

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How much sales can be increased by promoting through Social Media? Online Business Forum, Business Social Media, Iasi, 15th of June, 2010 The source of graphs is socialmediaexaminer.com.

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www.adrianniculescu.com www.clubv3.com

www.adrianniculescu.com www.clubv3.com

Back to basics: the community = the essence of Web2.0

Every new social media account is ... a blank page!

www.adrianniculescu.com www.clubv3.com

The benefits of social media marketing

The number-one benefit of social media marketing is gaining the all-important eyeball.

The commitment for social media marketing (hours/ week)

56% of marketers are using social media for 6 hours or more each weekand 30% for 11 or more hours weekly

The experience factor

Beginners - 1 hour/ week, Advanced - 10 hours/week

How business types vary the time commitment

16.7% of all businesses invest 10 hours per week in social media efforts

The age factor

The median time for all groups (except the 60- to 69-year-olds) was 10 hours per week.

Social media helped me to close business

73.8% of marketers who have been using social media for years

report it has helped them close business

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Generated exposure for my business

Even with a minimal time investment, the

vast majority of marketers (78% or higher)indicated their

social media effortsincreased exposure for their business.

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Resulted in new business partnerships

53.1% of peoplewho've only invested a

few months withsocial media marketing

report newpartnerships were gained

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Commonly used social media tools

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Social media outsourcing

The larger the organization, the more likely outsourcing is taking place. For example, 25.7% of large businesses and 25% of

mid-sized businesses are currentlyoutsourcing, compared to only 10.6% of sole proprietors.

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Case study

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Case study

Channels

FacebookTwitterYoutubeMySpaceBlogsTumblrPosterousLinkedin+Press releasesBanners

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Thank you!

Q & A

adrian.niculescu@kbc.ro

adrian@clubv3.com

0040744777544

http://ro.linkedin.com/in/adrianniculescu

http://www.facebook.com/adrianniculescu

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