how nonprofits can maximize social media

Social Media &NonProfits

Social Media &NonProfits

State Humanities CouncilState Humanities Council

Prepared by Amani Channel

introduction

Broadcast Journalist

Video Producer

Social Media Practitioner

Content Manager for Public Broadcasting Atlanta “Lens on Atlanta”

Social media

Collaborative Communication

Create Online Conversations

Enhance Brand Presence

How do we Participate?

Forums/Message Boards

Blogs

Wikis

Social Networks (Twitter, Facebook, Ning)

benefits

Build Relationships

Transparency

Media Relations/PR

Good Will

Fundraising

Cost Effective

What is your strategy?

Determine Objectives & Goals

Identify Audience & Key Influencers

Develop Approach to Engage

Measure Results

goals

Increase Website Interactivity

Convert Web Visitors to Donors

Diversify Funding Streams

Improve SEO

PR/Marketing

Audiencekey influencers

Research

Identify Communities

Identify Key Influencers

Engage

Build Relationships

Create Conversations

Amplify Word of Mouth

Measure Results

Page Impressions, Visits, Unique Visitors

Time Spent

Emails opened, click throughs

Number of Mentions

Higher Search Results

Conversion

S.M.A.R.T. GOALS

Specific

Measurable

Achievable

Realistic

Time-Based

Trends

Twitter

Facebook Groups/Fan Pages

LinkedIn Profiles/Groups /Questions & Answers

Web 3.0 - Semantic Web Intelligent Search, Open Applications (www.twine.com)

Future Trends

Social media is ever evolving.Content must be optimized to reach your audience.Technology must change with the market.

Resources

Commit to strategy.

Time commitment is dependent on your strategy.

Must be an active participant.

Summary

Social media is an extension of traditional communication.

You must participate in social media to understand and benefit.

Have fun and experiment!

Resources

www.masternewmedia.com

www.mashable.com

www.technorati.com (use the blog search feature)

Get started!

Create a blog (personal, or organizational)

Start a flickr account (share photos of events)

Use Youtube.com to share videos

Join www.delicious.com (social bookmarking)

Create a facebook group for your organization.

Questions/Comments?

Thank you!

Special Thanks to Sherry Heyl

Contact: Amani Channel

www.visualeyemedia.com www.myurbanreport.com

achannel@visualeyemedia.com

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