how scary is the future of marketing?
Post on 01-Nov-2014
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How Scary Is The Future Of Marketing?
Dan Radu
What is Marketing Automation?
The Agency of the Future
The Road to Modern Marketing
The Coming Era of ‘On-Demand’ MarketingEloqua,Oracle
McKinsey & Company
Marketo
Marketing Automation
Email Marketing
Source: Marketo
When You Graduate from Email Marketing, You Use Marketing Automation
Marketing AutomationEmail Marketing
What is the Point of This?
1. Lead Generation2. Track Marketing Revenue3. Automation of Tasks4. All-in-one Marketing System5. Integration with CRM
Lots of Tools to Choose From
Email - Click Activity Head Grid (Marketo)Website Visitors IP Look-Up (Act-On Software)Visitors: 3 Known Prospects + 151 Anonymous Visitors from 19 Companies
Drip Campaign Logic (Pardot)
Influence Analyzer (Marketo)
How it Works? – The Scary Part?
1. Lead Scoring2. IP Matching3. B2B Data Acquisition4. Progressive Profiling5. Interaction History6. Works Flows - IFTTT
Marketing Automation Example
• http://bit.ly/InboundTO
How Scary Is The Future Of Marketing?
Dan Radu647 760 8629
Marketing Automation Consultantdan@macromator.comwww.Macromator.com
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