Marketing Automationis not scary

Marketing automation is powerful software and processes which make complex and repetitive tasks easy.

DEFINITION

The Unknown

“There is no terror in the bang, only in the anticipation of it.” Alfred Hitchcock

When you say “fear of the unknown”, that is the definition

of fear; fear is the unknown, fear is what you do not know,

and it's genetically within us so that we feel safe. We feel

scared of the woods because we're not familiar with it, and

that keeps you safe.

M. Night Shyamalan

unqualified leads: leads which are not ready to buy something and are just

kicking the tires

DEFINITION

tracking pixel: a 1px transparent gif that resides on a different server and tracks

every browser that requests this “image”

DEFINITION

The Landing Page

WELCOME!We’re glad you decided to stop by our page. You

won’t believe the special offers we have for you below. Watch a video, click a button, buy a product.

call to action: a specific task you want the user to perform as a result of visiting this page

DEFINITION

Create A FormEmail Address SUBMIT

Building Lead Lists

Franklin Smith

Jonathan Planko

Karen Richards

Sending Emails

Karen Richards

Michael’s Web Shop

campaign: a set of actions and decisions based on time and lead interactions

DEFINITION

No idea where to start

FEAR

Start with the basics

Don’t have the skills

FEAR

Use existing resources

Can’t create a good campaign

FEAR

Ask questionsRead discussions

Trial-and-error

Alfred Hitchcock

“The scariest moment is always just before you start.”

How to Start

Identify a purpose

STEP ONE

Create a plan

STEP TWO

Build your basic setup

STEP THREE

1. Create your lead fields

BASIC SETUP

2. Create your lists

BASIC SETUP

3. Create your forms

BASIC SETUP

4. Create your emails

BASIC SETUP

“You can, you should, and if you’re brave enough to start,

you will.”

Stephen King

Mautic + Joomla = Awesomesauce

{mauticform ID}

GROW

“Alright, we did not die today! I’d call that an unqualified success.”

Fear

Marketing Automationis not scary