how technology has changed the face of web design and digital marketing

#letstalkdigital

An outside perspective. How Tech has

revolutionised the digital marketing

industry…

No Social Media!!!

How Technology has changed…

Website Design

How Technology has changed…

Automation/Personalisation

How Technology has changed…

Search

By 2020 50% of all Searches will be Voice

- comscore

How Technology has changed…

Advertising

Banner Ads

• Company Name

• Company Industry

• Company Size

• Job Title

• Job Function

• Job Seniority

• Member Schools

• Fields of Study

• Degrees

• Member Skills

• Member Groups

• Member Gender

• Member Age

• Years of Experience

LinkedIn Targeting

How Technology has changed…

Conversions on Websites

How Technology has changed…

Engaging with our customers

How Technology has changed…

Finding Prospects

• linkedin - HR directors

How Technology has changed…

Video

10,079,850 subscribers •

675,172,769 views

10,079,850 subscribers • 675,172,769

views

100 Million hours of video are watched

on Facebook everyday

Snapchat users now watch nearly 800

hours of video per second

People comment 10x more on live video than regular video

How Technology has changed…

Researching / Understanding our

Markets

https://yougov.co.uk/profiler#/

• World’s largest taxi company owns no taxis (Uber)

• Largest accommodation provider owns no property (AirBnB)

• Largest phone companies owns no telco infrastructure (skype,wechat)

• Most valuable retailer owns no inventory (Alibaba)

• Most popular media owner creates no content (Facebook)

• Largest movie house owns no cinemas (Netflix)

• Largest software vendors don’t write the software (Apple and Google)

Source: @ibmge

Digital Disruption

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