how to attract traffic and leads using instagram at affiliate summit east

How to Attract Quality Web Traffic & Leads with InstagramSarah DavidsonVisualMarketingEdge.com@davidsos0

• Why Instagram?• 7 step system to:

• Attract a targeted audience

• Grow your followers • Drive traffic• Get leads

Agenda

Why Instagram?

Instagram is the fastest growing social platform

*source: Simply Measured Instagram Study 2014Q4

More than Twitter, Pinterest & LinkedIn

The reality of Instagram NOW

*Source: Forrester Research, Inc.

Easy to meet and engage with people

Less effort & more results

More visibility & emotional

connectionHigher quality

traffic and leads

Predominantly women, younger crowd

Educated, higher income

Step #1:Get clear about

your goals

Step #1: Get clear about your goals

Who are you trying to attract?

What action do you want them to take?

Step #2:Create a

compelling profile

Step #2: Create a compelling profile

Step #2: Create a compelling profile

Tell them why to follow

Step #2: Create a compelling profile

Tell them about you & your brand

Step #3:Post content that

works

Step #3: Post content that works

Post content appropriate for InstagramStep #3: Post content that works

Step #3: Post content that works

Consistency:• Colors• Filters• Style• Subject• Identity

Step #3: Post content that works

Grab the attention of your audience

Step #3: Post content that works

Surprise

Step #4:Optimize your content so the

right people find it

Hashtag quantityStep #4: Optimize your content

Hashtag researchStep #4: Optimize your content

Popular vs. Targeted

Trending hashtagsStep #4: Optimize your content

Leverage trends

Hashtag mixStep #4: Optimize your content

Variety

GeotagsStep #4: Optimize your content

Location or action

Post at the optimal timeStep #4: Optimize your content

Step #5:Grow your audience

EngagementStep #5: Grow your audience

+ FOLLOW

ShoutoutsStep #5: Grow your audience

Connect with other

audiences

AdvertisingStep #5: Grow your audience

Many large accounts accept

sponsored posts

ContestsStep #5: Grow your audience

Step #6:Drive traffic &

leads

Step #6: Drive traffic & leads

Step #6: Drive traffic & leads

Call to action in your bio

Step #6: Drive traffic & leads

Call to action in your post

Step #6: Drive traffic & leads

Call to action for promotion

Step #7:Systematize &

track

Be consistent & know your numbersStep #7: Systematize & track

Use ICONOSQUARE & GA to track your metrics

7 STEP SYSTEM

•Get clear about your goals1•Create a compelling profile2•Post content that works3•Optimize your content 4•Grow your audience5•Drive traffic & leads6•Systematize & track7

Connect with me

sarah@visualmarketingedge.com

@davidsos0

@sparkyourprofits

Thank you!