how to be a creative director

Rob Schwartz Global Creative President

TBWA\

Xanthe Wells Chief Creative Officer Pitch

how to be a Creative Director

a 3% Creative Director Bootcamp

( video goes here )

why us?

tell us your problems

here’s what we’re hearing…

here’s what we’re hearing…Not clear on your role Recognition Boss? Friend? Not able to sell work to clients Team issues How do I package What does success look like? How do I generate ideas?

what’s a creative director?

Leader, Creative, Editor,Cheerleader, Curator, Inspiration, & Jedi Master

Before you can move forwardyou have to turn upside down

Agenda?

creative Me.

The Brand. The Agency.

creative director The Brand.

The Agency. Me.

what’s the difference between a creative and a creative director?

Me My Book

Stand Out Lots of Ideas

Now Awards

We Our Client

Unify The Idea

Today + Tomorrow Awards

vs.creative creative director

Brand. Agency.

You.

Brand.

1. Brand guides all decisions. All. 2. Get clear on the brand idea.

Brand guides all decisions. All. !

“Brand” vs. “Client” !

Is what we’re doing best for the brand? !

Secret weapon: Know more than the client

Get clear on the brand idea.

Everything we do is for the love of dogs.

Gatorade is a catalyst for athletic achievement.

Every generation refreshes the world.

If you have a body, you’re an athlete.

At BMW, we only make one thing: the ultimate driving machine.

Agency

!

1. What’s your mission? 2. Team

!

What’s your mission? Disruption (TBWA)

The work, the work, the work (BBDO) HumanKind (Leo Burnett) Famously Effective (Grey)

Team Hello, account guy,

hello planner, I don’t hate

you anymore.

You.

1. You work for them !

2. What Success Looks Like !

3. Inspiration, Perspiration, Organization,Amplification, Celebration

“He works for you, you work for him.”Confucious say:

a) Great work b) A true team

c) Loyalty

Success=

Inspiration

Perspiration

Organization

Amplification

Celebration

Monday

three tools5 x 5

3-Pages “A 180”

discussion