how to build links google loves #searchlondon

How to build the links that Google will love you having and you'll enjoy buildingSearch London

http://twitter.com/kelvinnewman

kelvin.newman@SiteVisibility.co.uk

Strategy DirectorSiteVisibility

A digital agency specialising in retail, travel and financial services

OrganiserBrightonSEO

The Free SEO Conference

A Short History of Link Building

A Process For Content Marketing

Twelve Tools

A Short History of Link Building

it was easy...

rox sm

then penguin came along...

jamesonf

and now it’s hard

Alex E. Proimos

Not True

It was always hard

normalityrelief

we just got lazy

Nickolas Nikolic

Warning slightly laboured metaphor

ahead

Pounds & Pennies

edvvc

Google Wants to be a ‘real boy’

kennymatic

An Aside;

What’s a good link?

Proximity to ideal

wikipedia as ideal

Random Surfer Model

Richard Masoner / Cyclelicious

Not what an SEO would build

net_efekt

Not Embarrassing

Another Aside;

Aren’t Links Dead?

CaioSchiavo

Social Signal=

Rankings

Correlation≠

Causation

Rankings=

Social Signals

More complex than that, but we now

have a great compass

Heartlover1717

A Process For Content Marketing

THEME

Ed.ward

Tribeskenjonbro

Hook

iPeat

Engaging Content

Marketing

Evaluation

BrightonSEO Salary Survey

Tribeskenjonbro

Hook

iPeat

Engaging Content

Marketing

Evaluation

Pro-tips

AaronFTM

Involve your ideal linkers

flickr-330935066-hd.jpg

Excellent isn’t enough

The quest for exceptional

Content Doesn’t Follow an S-Curve

Venture Capital Content Creation

Philosophy

Twelve Tools

Uber-Suggest

http://ubersuggest.org/

Social Crawlytics

http://socialcrawlytics.com/

Question Referrers

http://www.slideshare.net/kelvinnewman/5-instantly-actionable-insights-from-google-analytics

Toluna

http://www.tolunaquick.com/

Quora

http://www.quora.com/

Discussion Search

Follower Wonk

http://followerwonk.com/

Content Idea Generator Google Doc

https://docs.google.com/spreadsheet/ccc?key=0Aj4U6wmYE1X6dDB5S1lDUXFzaTUxME5IRmJqZ2ozZGc#gid=0

Amazon KDP

https://kdp.amazon.com/self-publishing/signin

Cloud Flood

http://www.cloudflood.com/

Out Brain

https://www.outbrain.com/

Clockwork Pirate

http://www.clockworkpirate.com/

tl;dr

produce something exceptional that you know people will link to and

help them do so...

Any Questions?

http://twitter.com/kelvinnewman

kelvin.newman@SiteVisibility.co.uk