how to craft the perfect outreach email - sujan patel

How to Craft the Perfect Outreach

EmailPresented by: Sujan PatelCo-founder WebProfit

To inspire a response, you have to get to “great”

Rand FishkinCEO of Moz

KNOW YOUR AUDIENCE

FIGURE OUT HOW BUSY THEY ARE

LEARN WHAT THEY’RE MOST

LIKELY TO RESPOND TO

DON’T COLD EMAIL

The of the

Perfect Outreach Email

PERSONALIZE ITUse the automated spam-test (courtesy of Digital Third Coast):

GET TO THE POINT QUICKLY

NAME DROPSpecifically a mutual contact, a great way to break the

ice and add credibility to your emails

BE CLEAR ABOUT WHAT YOU WANT

INCLUDE AN INTERESTING

SIGN-OFF

The of the

Perfect Outreach Email

SAY THE WRONG NAMES

INCLUDE ATTACHMENTSInclude links to content and other information instead

SEND MESSY EMAILSFirst impressions matter

MAKE IT ALL ABOUT YOU

BEGSay please instead

NAILING THE

SUBJECT LINE

A great email subject line:●Be intriguing

●Be genuine (avoid marketing-speak)

●Accurately reflect the contents of the email

“Neglecting to follow up could mean you’re reducing your success rate by 75% – or more”Sujan Patel

Co-founder WebProfit

KEEP YOUR EMAIL REALLY BRIEF

REPLYING TO YOUR ORIGINAL EMAIL

Adds in an “Re:” so that it appears as if your prospect is already engaged in a conversation with you

OFFERING EXTRA INFO OR

INCENTIVES

I Grow CompaniesI help companies grow through my marketing

agency, Web Profits and build & grow my own SaaS

companies through Sujitsu Ventures.

In my 13 years of internet marketing

experience and have led the digital marketing

strategy for companies like Sales Force, Mint,

Zillow, Linkedin and many other Fortune 500

companies. Last year I helped drive 7 milion

unique visitors to my client`s sites.I`ve been featured in