how to create a successful blog
Post on 14-Jul-2015
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● Today, age and experience no longer determine your credibility
● People care about○ Ideas○ Generosity○ Willingness to take risks
Blog Standards
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Steps To Create Quality Blog
● Purpose● Buyer Personas● Competition● Keywords● Distribution platforms● Promotion● Headcount● Rhythm● Metrics
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Purpose
● Blog should have a specific purpose and not for namesake
● Following points should be focused on○ Great purpose the company is
attempting to fulfill○ Story supporting the purpose○ People who share the passion○ Team aligning with the meaning
of purpose
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Buyer Personas
● Mention a clear, detailed description of your ideal customer(s)
● Build trust with the audience● Audience like the blog only when
they get their seeking content● Relevant and content-rich blogs tend
to increase the conversion rate
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Competition
● Information about competitor blogs must be kept
● If they rank higher for crucial words, then promote better content for those words on your blog
● Capitalize on the gaps if seen in competitors content
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Keywords
● Identify the targeting keywords and use them appropriately
● Keywords lets search engines understand what your content is all about
● This helps in crawling up in search engine results
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Distribution Platforms
● Research top distribution platforms and CMS for deploying your content
● To save time, make use of already created blog post formats like ideas, research, structure and stats
● Through this way, one can reach to a wider range and engage with people
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Promotion
● Users are going to read, hence have human touch while promoting your blog
● Well-defined content will earn customer trust
● Promotion means getting your content out so that people would discover it, read and share it with others
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Headcount
● Exactly who is accountable for each role within blog strategy
● Roles to implement effectively in a blog strategy are○ Keyword search○ Copywriting○ Editing○ Strategy and editorial calendar
governance○ Creative and Promotion○ Repurposing
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Rhythm
● An editorial calendar and the number of blog posts, commitment to schedule per week
● The beauty of creating blogging rhythm is in creating accountability
● Every blog should be optimized for keywords, CTAs and also developed and schedule on time
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Metrics
● Metrics allow us to understand any deviation of desired goals
● Metrics are helpful only if you can track to meaningful outcomes
● The most important element of an efficient blog is defining goals effectively
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Conclusion
● Growing an influential blog is a sure-fire way to nurture your potential customers
● Keep on updating blogs with the content that solves readers challenges and their curiosities
● Influential blog can build a vault of trust and advocacy which will lead to successful business
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Contact Us
info@omnepresent.com
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