how to differentiate yourself from the majority

CORE NEGOTIATION SKILLSHow to Differentiate Yourself and Your Organisation from the majority

1. How do you differentiate your business?

2. How do you differentiate yourself?3. What needs to change?

BUSINESS-AS-USUAL MINDSET• Produces mediocre outcomes.• Survival mode.• Getting by.• Don’t rock the boat.• Economy is tough.• We will just wait it out.• Won’t try anything new.

EXECUTIVE DERAILMENT• Difficulty in adapting and changing.• Interpersonal relationships.• Inability to build a team.• Inability to lead a team.• Failure to meet organisational objectives.• Over focus in operational issues vs. focus on importance

of strategic positioning.

ASSUMPTIONSBusiness is about :

• Competing• Staying alive• Winning• Losing • Surviving in a world of limited possibilities

Leadership focus:Where do I fit? Where do I benefit? Where do I win?

PERCEPTIONS JUDGEMENTS RE-ACTIVE LIMITATIONS

CREATES YOUR REALITY

BELIEFS

POINT OF VIEW / ASSUMPTIONS

WE BUILD OUR CASEWe gather evidence to try:

• Make it right• Make it a certain way• Decide it has to be like “that”

FIT INTO BOX

JUDGEDECISIONS

WIN/LOSE

ASK YOURSELF• What does leadership mean to me?• What does it mean to be a conscious leader?• What kind of leader am I now?• What kind of leader do I want to be?• Am I already a conscious leader?• What would it take for me to run a successful business /

team?

WHAT WE CAN LEARN FROM STEVE JOBS:

• An unshakeable courage and trust in his belief.• Spontaneous, flexible, adaptive and responsive.• Defy the norms of conventional practice.• Ability to go beyond competing and the willingness to seize new

possibilities.

WHAT DOES THE NEW LEADER LOOK LIKE?

Leaders must be able to:• Make decisions efficiently, quickly and strategically.• They must develop the ability to consciously and effectively deal

with uncertainty and risk.• Leaders must constantly keep an eye on the big picture.• Awareness of future trends that may effect their business.

“The moment you judgeyour products, services or business model to be

right or perfect,you stop perceiving

what else is possible”

Anthea has 16 years of solid experience in motivational speaking, behavioural specialising, sales, entrepreneurship and business management.

From a Senior Accounts Manager for the Financial Information Services Company, Thompson Reuters, Anthea managed a client base of R60 million per month, and increased sales year on year by 65% per annum, to running her own business for the past 10 years.

Anthea’s leadership, focus and determination has won her several titles which include Superior Sales Performance for 4 consecutive years, Business Excellence Award, nominated for Professionalism Award; Salon of the Year Award, Overachieving on Sales Targets from 400% and up for 4 consecutive years.

Anthea combines inspiration, high energy, experience and uniqueness to her coaching and talks, yet keeping it to-the-point and practical, making it ideal for businesses yearning for re-energizing, re-focusing and sustainable change…

Growth by Design

Anthea Vorster – Founder and Managing Member

Changing South AfricaOne person at a time.

FOR MORE INFORMATION ON ANY OF THE COURSES WE OFFER, PLEASE CONTACT US BY:

Telephone: 011 867 6288 | 011 867 6948

Email: info@Biz-Guru.co.za

Website: www.Biz-Guru.co.za