how to do content marketing with purpose and direction
Post on 16-Jul-2015
714 Views
Preview:
TRANSCRIPT
PRATIK DHOLAKIYA
www.e2msolutions.com @DholakiyaPratik
HOW TO DOCONTENT MARKETING
WITH PURPOSE AND DIRECTION
“MUST FOLLOW”
SEO EXPERT
TOP 50 CONTENT MARKETING
INFLUENCERS WORLDWIDE
TOP 100 CONTENT
MARKETING BRANDS
RECOMMENDED AGENCY
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
SO, WHAT ISCONTENT MARKETING?
www.e2msolutions.com @DholakiyaPratik
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately, to drive profitable customer action.”
- CONTENT MARKETING INSTITUTE
www.e2msolutions.com @DholakiyaPratik
BOLE TO ??
www.e2msolutions.com @DholakiyaPratik
“Creating and sharing valuable, free content to attract and convert customers. The type of content you share is closely related to what you sell.You’re educating people so that they know, like, and trust you enough to do business with you.”
- COPYBLOGGER
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
“Creating and sharing valuable, free content to attract and convert customers. The type of content you share is closely related to what you sell.You’re educating people so that they know, like, and trust you enough to do business with you.”
- COPYBLOGGER
CONTENT MARKETING = STORY TELLING FOR SALES
www.e2msolutions.com @DholakiyaPratik
CONTENT MARKETING = STORY TELLING FOR SALES
www.e2msolutions.com @DholakiyaPratik
AMUL IS A BRAND THAT TELLS GREAT STORIES!
www.e2msolutions.com @DholakiyaPratik
WHY SHOULD YOU DO CONTENT MARKETING?
LOOK AT THE DATA!
www.e2msolutions.com @DholakiyaPratik
• 9 out of 10 organizations are currently doing content marketing
• 80% of decision makers prefer information in the form of articles rather than advertisements
• 78% of CMOs think content is the future of marketing
LOOK AT THE DATA!
www.e2msolutions.com @DholakiyaPratik
• 9 out of 10 organizations are currently doing content marketing
• 80% of decision makers prefer information in the form of articles rather than advertisements
• 78% of CMOs think content is the future of marketing
• 70% of customers say good content makes them feel closer to the brand
• 20% of internet users’ time is spent on content-related websites
•B2B marketers are using an average of 12 different content marketing tactics
DON’T LOOK AT THE DATA!
www.e2msolutions.com @DholakiyaPratik
• 9 out of 10 organizations are currently doing content marketing
• 80% of decision makers prefer information in the form of articles rather than advertisements
• 78% of CMOs think content is the future of marketing
• 70% of customers say good content makes them feel closer to the brand
• 20% of internet users’ time is spent on content-related websites
•B2B marketers are using an average of 12 different content marketing tactics
www.e2msolutions.com @DholakiyaPratik
DON’T DO IT BECAUSEEVERYONE IS TELLING YOU TO DO IT.
UNDERSTAND THATIT NEEDS TO BE DONE.
GOALS DEFINE RESULTS.
www.e2msolutions.com @DholakiyaPratik
DECIDE WHAT YOU WANT FROM CONTENT MARKETING.
TRAFFIC OR VIEWS ≠ PROFIT
www.e2msolutions.com @DholakiyaPratik
LIKES OR SHARES ≠ PROFIT
www.e2msolutions.com @DholakiyaPratik
WHO BOTHERS ABOUT YOUR CONTENT?
www.e2msolutions.com @DholakiyaPratik
•50,000 Apps Downloaded
•41 Lakh Google Searches
•400 WordPress Posts
•33 Lakh Facebook Posts
•13 Crore Emails Sent
•4 Lakh Tweets Sent
(EVERY SINGLE MINUTE)
MINDSHARE = PROFIT
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
HOW DO YOU GET MINDSHARE?
www.e2msolutions.com @DholakiyaPratik
HOW DO YOU GET PEOPLE TOKNOW, LIKE AND TRUST
YOUR BRAND?
www.e2msolutions.com @DholakiyaPratik
I CAN’T TELL YOU WHAT CONTENT TO CREATE.
www.e2msolutions.com @DholakiyaPratik
BUT I HAVE TWO SIMPLE GUIDELINES FOR CONTENT CREATION (AND MARKETING)
www.e2msolutions.com @DholakiyaPratik
BUT I HAVE TWO SIMPLE GUIDELINES FOR CONTENT CREATION (AND MARKETING)
(1) BE FIRST
www.e2msolutions.com @DholakiyaPratik
BUT I HAVE TWO SIMPLE GUIDELINES FOR CONTENT CREATION (AND MARKETING)
(1) BE FIRST(2) BE DIFFERENT
BE FIRST
www.e2msolutions.com @DholakiyaPratik
BE FIRST
www.e2msolutions.com @DholakiyaPratik
THE WORLD’S FIRST BANNER AD:
BE FIRST
www.e2msolutions.com @DholakiyaPratik
AT&T RAN THIS ADON HOTWIRED.COM
AND GOT44% CLICK-THROUGH RATE!
BE FIRST
www.e2msolutions.com @DholakiyaPratik
TODAY,
MORE PEOPLECLIMB MOUNT EVEREST
THAN CLICK ON A BANNER AD
BE DIFFERENT
www.e2msolutions.com @DholakiyaPratik
BE DIFFERENT
www.e2msolutions.com @DholakiyaPratik
BE DIFFERENT
www.e2msolutions.com @DholakiyaPratik
DOLLAR SHAVE CLUB
Founded: 2011
One Great Video
Views: 18 million
GILETTE
Founded: 1901
YouTube Videos: 500+
Total Views: 41 million
THANK YOU!
www.e2msolutions.com @DholakiyaPratik
KEEP IN TOUCH
www.e2msolutions.com @DholakiyaPratik
Twitter - @DholakiyaPratik
Facebook - Facebook.com/DholakiyaPratik
Email – web@pratikdholakiya.com
My Website – www.pratikdholakiya.com
top related