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Marketing and Sponsorship OfficerPublic Programs Branch

Communications and Marketing Section

Employment Type: Ongoing, full-time

Classification: APS Level 5

Position Number: 60002426

Reports to: Marketing Manager – EL1

Direct Reports: None

The Australian War Memorial

The Australian War Memorial combines a shrine, a world-class museum, and an extensive archive. The Memorial's purpose is to commemorate the sacrifice of those Australians who have died in war. Its mission is to assist Australians to remember, interpret and understand the Australian experience of war and its enduring impact on Australian society.

Under broad direction from the Marketing Manager, you will be responsible for the development and implementation of marketing and sponsorship plans and advertising activity for the Memorial. You will develop productive relationships with stakeholders in the ACT tourism sector, liaise with partners and assist in the development of invitation lists and logistics for Memorial events.

Responsibilities

Under broad direction: Develop and implement marketing and sponsorship plans for the Memorial; Assist the Marketing Manager in delivery of the marketing and sponsorship functions within the Communications and

Marketing Section; Represent the Section and the Memorial in dealings with tourism bodies in the ACT and with fundraising partners; Develop productive relationships across the Memorial to capture all possible marketing and sponsorship opportunities;

and Assist in the preparation and delivery of invitation lists and logistics for Memorial events and functions.

Maintain and develop the Memorial’s high public profile and exploit opportunities to increase the Memorial’s share of the attractions market.

Perform day to day functions as required by CAM’s Marketing Manager.

Selection Criteria

1. Demonstrated experience in the successful delivery of marketing, fundraising and advertising plans. Experience within the tourism or cultural heritage environments an advantage.

2. An ability to develop relationships to maintain a high public profile in order to deliver marketing and fundraising opportunities for the Memorial.

3. Demonstrated ability to work collaboratively with Memorial and CAM staff including media and public relations, Friends of the Memorial and the publications area.

January 2019

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4. Demonstrated ability to cultivate productive working relationships, to communicate effectively, to achieve results in accordance with current APS workplace strategies.

5. Knowledge and understanding of the Australian tourism industry.6. Appreciation of the Memorial's corporate goals and of Australian military history as they apply to the work of this job.

January 2019