sponsorship marketing
DESCRIPTION
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Sponsorship marketing
Agenda • Negotiation • Sponsorship marketing • Benefits of sponsorship marketing • How to build • Categories of sponsorship marketing • Sponsor & sponsoree
Negotiation• Negotiation is a method by which people settle differences. It is a process by which compromise or agreement is reached while avoiding argument.
Why • The point of negotiation is to try to reach agreements without causing future barriers ofcommunications.
Elements of negotiation • Attitudes • Knowledge • Interpersonal Skills
Steps of negotiation • Preparation • Discussion • Clarification of goals • Negotiate towards a Win-Win outcome • Agreement
Sponsorship marketing • is typically done for promotional purposes, to generate publicity, or to obtain access to a wider audience than your budget can afford.
Benefits of sponsorship marketing • create visibility• increase sales• Increased loyalty• Increased pr exposure
How to build?• Define your product
Define the Target Market
Set Your Objectives
Develop a Marketing Strategy
Develop an Action Plan
Build your Sponsor Packet
Follow up
Categories • Financial sponsors
-general sponsor -official sponsor -participating sponsor
In-kind sponsors
Media sponsors
Location sponsors
Labor sponsors
Title sponsors
Sponsor & Sponsree
Recap • Negotiation • Sponsorship marketing • Benefits of sponsorship marketing • How to build • Categories of sponsorship marketing • Sponsor & sponsoree