sponsorship and marketing opportunities with...

WEATHERMAN MOTORSPORTS SPONSOR PROPOSAL! MARCH 2014

Sponsorship and marketing opportunities with Weatherman

Motorsports

WEATHERMAN MOTORSPORTS SPONSOR PROPOSAL! AUGUST 2014

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Weatherman Motorsports: The perfect vehicle to drive sales and grow Your CompanyWeatherman Motorsports is an affordable sponsorship alternative to other sports or community programs, reaching the nation’s growing population through an innovative grassroots marketing approach targeting consumer markets that compliment other sports focused properties. The growth of Motorsports as a sports marketing investment has attracted several corporate sponsors to Weatherman Motorsports, which in turn has led to increased exposure for its sponsors. Professional high caliber competition contributes to better fan experience, and a better fan experience contributes to heightened corporate exposure.At Weatherman Motorsports we know that the support of our fans and sponsors will make us successful. Functions like autograph sessions at all racing events allows fans to interact with our team, and provides an up-close and personal look at the Weatherman Motorsports team, cars and sponsors. In conjunction with each series event, corporate hospitality, driver appearance programs, retail contests, product demonstrations, and

interactive sales displays are available to enhance

Your Company’s marketing efforts as well as creating on-site displays and interactive sales opportunities that will enhance Your Company brand.Plus our team will collaborate with your team on already established corporate programs.

Participation and support from all levels of your organization is crucial to the success of your product. Major brands divisions such as K&N Filters, Monster Energy, NAPA Auto Parts, Lucas Oil, FORD, DeWALT, and McDonald’s have successfully

activated through motorsports by rallying retail store managers, regional wholesale organizations, and their corporate team behind their product roll-out and maintenance advertising campaigns through high-impact entertainment packages at a variety of motorsports events throughout the year.Weatherman Motorsports offers a wide-range of Motorsports marketing opportunities. From single event sponsorship rights to strategic marking partnerships for the entire race season,

Weatherman Motorsports is able to provide sponsors with flexible and customized programs that can exceed specific marketing objectives.Marketing via Motorsports offers a blend of traditional and non-traditional marketing methods that will reach Motorsports fans/consumers. Motorsports is the premier extreme sport and is the perfect vehicle to move your business into the future. Weatherman Motorsports gives sponsors a targeted approach reaching customers throughout the entire United States.

Weatherman Motorsports: The perfect vehicle to grow Your Company brand


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Participation with Weatherman Motorsports and our drivers enables Your Company to become directly associated with the heroes and next superstars of the sport. In addition, racing is the only sport in which event promoters and teams actually encourage sponsor participation and work with advertisers to showcase logos and brand names while the athletes are in focus. Sponsors capitalize on fan enthusiasm and heightened senses – realizing significant gains in brand awareness and long-term sales through quality repeat impression.

Motorsports offers a broad-based affluent audience of enthusiastic consumers who are loyal to racing sponsors. 97% of fans surveyed stated they always favor products and services of sponsors associated with racing.Fan identification with racing heroes, and their attempts to emulate their heroes, pre-dispose the Motorsports fan to favor products and services which are associated with team and event sponsors.

During an event weekend, the racing fan spends several hours in the confines of the racing facility while being exposed repeatedly to the sponsor’s message, colors, logos, and products.

Surveys show that Motorsports fans’ loyalty motivates them to action – providing program sponsors exceptional returns in brand awareness and long-term sales.Manufacturers, wholesalers, and retailers will also generate sales and location awareness through effective pre-event foot-traffic generating programs such as in-store promotions, contests, and Weatherman Motorsports driver appearances.

We focus our attention on creating a brand and image that is an extension of our marketing partners. In the age of digital media, everyone is a Wiki, a story teller, and a journalist, so we are determined to provide high value content in every situation and opportunity.Through the use of social networking tools like YouTube, Facebook, Twitter, and others, we can generate significant market exposure for our

marketing partners throughout an event instead of hours and days later through traditional marketing and media channels.Through extensive use of video and related tools we deliver high-impact impressions before, during, and after every motorsports event our partners are involved in. The effects of viral marketing enable sponsor messages and images to spread through social networking platforms faster than traditional media and with greater impact and results.

Kyle and Clayton are premier athletes focused on selling your brand through communication and excitement. We know first impressions sell and we strive to be a center of influence.Kyle and Clayton also represent the next generation of sports superstars that companies like yours need in order to grow into the future.

Be part of the winning team and put Your Company in the Winners Circle!


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The ARCA Racing Series presented by MenardsFounded as a Midwest-based stock car racing series, ARCA has grown to represent the most diverse nationally touring stock car series anywhere. ARCA is the second-longest running championship racing series in the country.

The ARCA Racing Series presented by Menards has crowned an ARCA national champion each year since its inaugural season in 1953, and has toured over 200 race tracks in 26 states since its inception. The series has tested the abilities of drivers and race teams over the most diverse schedule of stock car racing events in the world, visiting tracks ranging from 0.375 mile to 2.66 miles in length, on both paved and dirt surfaces as well as a left- and right-turn road courses. The series also holds several events in conjunction with NASCAR at tracks like Daytona (FL) and Talladega (AL) each year.

Founded by John and Mildred Marcum in 1953 in Toledo, Ohio, the Automobile Racing Club of America (ARCA) is recognized among the leading

sanctioning bodies in the country. 2014 marks the 62nd consecutive year the series has offered hundreds of thousands of miles of racing action where ARCA administers over 100 race events each season in three professional touring series and local weekly events.

For 2014, the ARCA Racing Series will contest twenty premier national events.

FOX Sports television will broadcast ten ARCA racing series events held at tracks in conjunction with NASCAR events in 2014. Eight of the races will be broadcast on FOX Sports 1 and two more on FOX Sports 2. All telecasts are scheduled for live broadcast.

ARCA’s relationship with FOX Sports 1 reaches back more

than 15 years, to April 20, 1997, when the network (then called Speedvision) covered the ARCA Racing Series event at Salem Speedway. Since then, more than 200 races have been broadcast on Speedvision, SPEED and FOX Sports.

CBS Sports Network’s coverage, part of its CBS Sports Spectacular programming, begins a new era covering the ARCA Racing Series in 2014 beginning with the Akona 250 on

Saturday, June 21 from Elko Speedway in Minnesota. In addition, CBS Sports Network will televise races from Winchester (Ind.) Speedway on Sunday, July 6 and Madison International Speedway in Oregon, Wisc. on Sunday, Aug. 24.

In total, thirteen (13) live racing events are slated for 2014 reaching more than than 100 million home viewers on a single racing weekend. This marketing opportunity extends your brand way beyond the racetrack!

ARCA Racing Series Broadcast Coverage


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Why Motorsports• Motorsports fans are

dedicated and loyal. Motorsports fans consciously purchase the products and services of the sponsors and businesses involved in Motorsports.

• Motorsports helps to deliver sales with maximum impact. Race teams offer a highly-visible, exciting, and memorable advertising medium, and will enhance your corporate image by conveying competitiveness, innovation and a winning attitude.

• Motorsports creates a low dollar value per exposure ratio. When you factor in the buying power and loyalty of the racing fans. Motorsports is an advertising medium that cannot be equaled.

• Motorsports is a family-oriented sport.

• Motorsports has strong appeal to the youth demographic and is influential in creating brand awareness.

Driven to SucceedKyle Weatherman excels in the classroom and on the track

KYLE WEATHERMAN BEHIND THE WHEELKyle Weatherman is a 16-year old racing superstar in only his seventh year in the sport. Kyle is a four time national champion with over 190 victories to his credit.

Kyle won the prestigious USLCI Legend Car Nationals and was crowned the 2011 Legends Pro Division National Champion topping more than 300 of the best driver’s in the country at the all-star event in Las Vegas (NV). Kyle is also the youngest

IMCA Modified winner where he claimed two national victories when he was only 13-years old.

Kyle made is ARCA Racing Series debut this past season scoring four top four finishes including two runner-up performances while leading 85-laps in competition. The team will again tackle the tough ARCA Racing Series in 2014 along with at least three starts in the prestigious NASCAR Camping World Truck Series.

KYLE WEATHERMANKyle hails from Wentzville, MO but has recently relocated to Charlotte, NC to continue his education both in the classroom and on the track. When he is not at school or racing, he enjoy’s duck hunting, playing basketball, video games (racing), video race simulator, water sports, and spending time with family doing whatever comes up. From an early age, Kyle has dreamed of becoming a professional race car driver and in seven years of racing he has built an impressive resume’ few others can match. He is poised to become the next superstar of the sport and is a development driver with Roush-Fenway Racing, one of the marquee NASCAR Sprint Cup Series teams.

Kyle Weatherman


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Why Motorsports•Auto Racing is America’s #1 spectator sport.

•Loyal fans can feel intimacy with their hometown heroes.

•The sport continues to grow and reaches new demographics/markets

•Attendance at NASCAR events alone is up 65% in the last 10 years

•The 25 to 44 age group is the fastest growing fan population

•40% of the audience surveyed report an annual income of over 50,000

•48% of the fan base is female

•82% of the fans polled seek out products based on manufacturer’s involvement in auto racing.

Rising TalentClayton Weatherman Focused and Determined

CLAYTON WEATHERMAN BEHIND THE WHEELClayton Weatherman is a 15-year old racing superstar in only his sixth year in the sport. Clayton has claimed five national USLCI Legends championships with over 135 victories to his credit.

Clayton has won at the prestigious Summer Legends Shootout at Charlotte (NC) Motor Speedway (the event draws competitors from across the globe) and is equally adapt at racing on pavement, dirt, and roadcourse layouts in a variety

of vehicles. He has recently started testing in the team’s ARCA Racing Series car for a planned debut later this season.

Clayton will race well over forty times this season across the country competing in USLCI Legends Car Series and the IMCA Modified Dirt Series. His focus is not to follow in any footsteps but to blaze his own trail.

CLAYTON WEATHERMANClayton is no ordinary youngster. He manages school both in the classroom and on the road during the racing season putting up winning marks in school and on the track. His favorite subject is math. When he is not racing he hones his skills driving a racing simulator and hunting ducks. He enjoys all water sports and spending time doing family activities. Clayton is focused on a racing career and dreams that someday he will drive in NASCAR’s top divisions. He enjoys racing against his older brother on dirt, asphalt or on road courses. Clayton preps his own race vehicles before every event and ensures every detail is complete each time he buckles in.

Clayton Weatherman


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SPONSORSHIP BRANDING PLACEMENT

THE RACE CAR IS YOUR MOVING BILLBOARD DELIVERING THOUSANDS OF IMPRESSIONS

Partnership branding extends to the team race cars, transporter, driver uniform, pit equipment & canopy, autograph cards, crew and team clothing, stickers, t-shirts, and other related swag. Motorsports is a proven platform delivering thousands of quality impression during the race, at the event(s), and down the highway.

Secondary Team Sponsorship location on back deck lid

Primary Team Sponsorship location on rear quarter panel

Team Contingency Sponsorship location

Primary Sponsorship location on hood

Series Contingency Sponsorship location

High visibility series decal location

Primary Sponsorship location on transporter


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Team Principles

2014 Race Schedule

• NASCAR Camping World Truck Series

• 3 Races (Kyle)

• ARCA Racing Series

• USLCI Legend Car Series

• Special Events

• Dirt Late Models

• Pavement Late Models

• IMCA Modified Series

• Monster Jam Series

• Various Events

Primary Team Sponsorship:• Annual primary placement of logo/

corporate ident i ty on a l l team equipment, race cars, hauler, team uniforms, and swag. Includes complete 2014 NASCAR and ARCA Racing Series schedule and other team racing events.

• Inclusion in all pre and post event public relations campaigns and digital assets

• Sponsor branded fan stickers, hero cards, or other items

• Customized event displays, traffic builders, and sales programs

• Event hospitality and employee/customer rewards program

• Sponsor product placement at all events to build awareness and sales

• Event product displays & activation

Sponsorship fee to be paid 30-days prior to first event

Multi-Race Sponsorship:• Pr imary logo/corporate ident i ty

placement on hood of race car and/or both rear quarter panels for three (3) race package

• Inclusion in all pre and post event public relations campaigns


• Customized negotiated programs

Sponsorship fee to be paid 30-days prior to each scheduled event(s)

Individual Race Sponsorship:• Primary logo placement on hood of

race car and/or both rear quarter panels

• Inclusion in all pre and post event public relations campaigns


• Customized negotiated programs

Sponsorship fee to be paid 30-days before the schedule event

Event Management: • Per race marketing support fee (in

addition to sponsorship program costs)

• Catering, at-track VIP hospitality

• Event tickets

• Employee and customer recognition and rewards program

• Contest winner program which could include any of the following:

• Pit crew member for day

• Tickets to NASCAR Sprint Cup Series events

• Golf Tournament

• Go-Kart Challenge

• Compete in a Legends car event

• Host top dealer or retail sales

• Any customized program

Product Sponsorship:• Supply product to team at negotiated

retail value

• Company logo placement on c-post, lower rear quarter panel, hauler

• Customized promotions and coupons

• Supply product for at track give-aways

• Company name included in all public relations campaigns

Product supplied to team at beginning of season and/or at the beginning of each month throughout the season.

Monster Truck:• Expand your market reach at Monster

Jam events. Passionate fans equals increased sales!

Michael Harper

Crew Chief

Daryn Weatherman

Team Owner

Waddell Wilson

Chief Technical Advisor

& NASCAR Legend

Weatherman Motorsports166 Enterprise Drive

Wentzville, MO [email protected]

314/581-6956

mailto:[email protected]

mailto:[email protected]

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