how to double your trial-to-paid conversion rate with on-boarding - rob walling at saasfest 2016
Post on 10-Jan-2017
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How to Double Your Trial-to-Paid Conversion Rate With
Onboarding
WIIFY?• How to create killer
onboarding without any code• Your single biggest win when
it comes to onboarding• How we built our (highly
effective) onboarding in 2 days
“Software Business Stuff”
Setting the Stage
Onboarding 1.0
Onboarding v1
Onboarding v2
Onboarding 2.0
MPA
Minimum Path
to Awesome
Two Step MPA
Our approach
• Determine a user’s MPA• Guide new users through it in-app• Do it again via email• Offer to do it for them (“concierge”)
Concierge
Blueprints
Our approach
• Determine a user’s MPA• Guide new users through it in-app• Do it again via email• Offer to do it for them (“concierge”)
50-60%
Intermission
Onboarding 3.0
And then…
Launch
Public Teaser ??!!
Onboarding 4.0
What was consistent for all versions
• Determine the MPA• Guide new users through it in-app• Do it again via email• Offer to do it for them (“concierge”)
@robwalling
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