saasfest 2015 - "the content wheel" by jay acunzo of sorryformarketing
TRANSCRIPT
The Content WheelThe Content Wheel
A Content Marketing Playbookfor SaaS Businesses
A Content Marketing Playbookfor SaaS Businesses
Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
The Number 1 Reason Content
Marketing Doesn’t Work at Startups
Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
The Number 1 Reason Content
Marketing Doesn’t Work at Startups
Someone’s Ego
Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
The Number 1 Reason Content
Marketing Doesn’t Work at Startups
Someone’s Ego
Actual Strategy
Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
The Number 1 Reason Content
Marketing Doesn’t Work at Startups
Someone’s Ego
Actual Strategy
Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
75%
Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
Works for Newer Blogs TooNextView’s at 11 Months – Top 10 in Traffic, June ‘15
5 months old2 weeks old11 months old6 months old11 months old1 week old9 months old3 weeks old11 months old2 months old
CONTENT MARKETING:solve the same problem orconvey the same emotion
as your product, usingmedia you create and
distribute.
CONTENT MARKETING:solve the same problem orconvey the same emotion
as your product, usingmedia you create and
distribute.
Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
Thought Leadership
Educational Content
Templates& Other Utilities
YourProduct/Servic
e
(No Content)
“Oh, by the way”
Good Content Marketing Makes Every Sell an Upsell
Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
Topic =Their Needs
Format =Your Goals
PillarPiece
Blog & Atomize
Paid Email
Audience
3rd
Parties
Search
Social
Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
PillarPiece
Blog & Atomize
Paid Email
Audience
3rd
Parties
Search
Social
Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
PillarPiece
Blog & Atomize
Paid Email
Audience
3rd
Parties
Search
Social
How to WinHow to Win1. Relevant to Company AND Audience
2. Sustainable Publishing – Constant > Viral
3. Adaptable to Launch-Learn-Iterate Always
1. Relevant to Company AND Audience
2. Sustainable Publishing – Constant > Viral
3. Adaptable to Launch-Learn-Iterate Always
Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
Should Startups Blog? An Essay with Data to Decide
bit.ly/startupblogging
bit.ly/TractionPodcast
THANKS!
Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo