how-to: generate income from your blog (workshop)

Post on 21-Oct-2014

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Presentation given during a blog monetization workshop. Ready to monetize your online traffic? In this workshop we walk through several different ways you can earn a paycheck through your blog.

TRANSCRIPT

HOW-TO:Make Money With

Your BlogIt Can Be Done

+Chris Mohritz | chris@chrismohritz.com | #IdeaToOperations

OUR JOURNEY

● Where to start● Pick your ideal strategy● Where to find more info

MY GOAL

Everyone leaves today withone clear strategy, anda plan to implement it

ENDLESS OPTIONS

● E-book sales● Membership/continuity programs● Private ad sales/blog sponsorships● Ad networks (chitika.com)● Affiliate networks (commission Junction)● Speaking & consulting fees● Book sales (Blog2Book)● Sponsored posts● CPA & CPC● etc.

TODAY’S FOCUS

● Affiliate commissions● Information products● Consulting fees● Speaking fees

THIS IS THE FUN STUFF!

● Turn it into a game ● Have fun with the process● Focus on helping people● Makes for a great “day starter”

WHERE TO STARTWhere The People Are

START WITH THE TRAFFIC

● Hardest part● Find it, or● Create it● Listen, learn, give them what they want● Find real world problems

REMINDERS

● Keep ads contextual ● People buy on emotion, justify with logic● Catch them on the emotional high● Focus on real world problems ● Pinterest is great traffic (food, family,

fitness, fashion)

WHAT TO AVOIDDon’t Look Spammy

DON’T DO THIS!

No control over contentRepulsive image (bounce)Obstructive placement

WHAT WORKSStay In Context

AFFILIATE MARKETING EXAMPLE

http://www.theyummylife.com

● Real life products● Amazon Associates

INFO PRODUCTS EXAMPLE

http://www.copyblogger.com

● Membership, training, e-books, etc.

CONSULTING EXAMPLE

http://www.thebookdesigner.com

● Be results-oriented● Be helpful● Be a resource

SPEAKING EXAMPLE

http://sethgodin.typepad.com

● Be a thought leader● Be a resource

TIPS EXAMPLE

http://www.singularityweblog.com

● Provide a tangible item● Works on reciprocity● Focus on the story● Create a movement

GET MORE INFOArticles & Workshops

DEEP-DIVE WORKSHOP?

● Selling Amazon Products● Creating a Membership/Training Website● Selling Consulting & Speaking Gigs● Selling a Book

RECAP

● Solve real world problems● Keep ads or offers in context

Provide value. Solve actual problems.Uncover what’s bugging people

and fix it for them."~copyblogger.com

GOAL CHECK

● Choose one specific strategy to use?● Plan of attack to implement it?

The Mobile Minute

http://www.themobileplaybook.com

● How to do mobile (in your business)

10x.to/eurekachris@chrismohritz.com

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